One-glance verdict
$17.95 our estimate vs market $6.58
Wall Street consensus: $9.13 (-49.1% lower than our fair-value estimate)
63% below our estimate, below the bear case
Fundamentals snapshot
ASAN · NYQ · Technology · Software - Application
Current price
$6.58
52-week range
$5.38 - $15.71
Market cap
$1.52B
One-glance verdict
Wall Street consensus: $9.13 (-49.1% lower than our fair-value estimate)
63% below our estimate, below the bear case
Balance sheet
Net cash $176.40M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Asana sells software that acts like a shared to-do list and project planner for entire companies, helping teams organize their work and track goals. The company makes money by selling subscriptions to its platform, creating recurring revenue (a predictable stream of income from customers paying regularly, like a gym membership). This is important because as businesses manage more complex projects and remote teams, they need central tools to keep everyone coordinated and productive.
Asana was started in 2008 by two former Facebook employees, Dustin Moskovitz (a Facebook co-founder) and Justin Rosenstein. They created an internal tool at Facebook to manage tasks and projects because they found it hard to coordinate as the company grew rapidly. Realizing this tool could help other companies, they left Facebook to build Asana, launching it to the public in 2012. The company grew by offering a free version to small teams, which helped spread the word and attract paying customers over time. In 2020, Asana became a publicly traded company through a direct listing on the New York Stock Exchange.
Asana provides a software platform that acts like a shared to-do list and project planner for teams and entire companies. It helps people organize their work, see who is responsible for what, and track progress towards deadlines and goals. You can use it on the web or through mobile apps to manage everything from simple daily tasks to complex, multi-stage projects. The platform is designed to reduce the need for endless meetings and email chains by putting all the information about a project in one organized place.
This is Asana's main and only business, making up all of its revenue (the money it earns from sales). The company makes money by selling subscriptions to its cloud-based software, which is a common approach called Software-as-a-Service (SaaS). It uses a 'freemium' model, where a basic version is free for small teams, encouraging people to try it out. As teams grow or need more advanced features—like detailed reporting, goal tracking, or tighter security—they upgrade to paid subscription tiers, which are typically priced per person using the software. This single segment serves a wide range of customers, from small businesses to very large corporations across many industries.
Asana is heavily focused on integrating Artificial Intelligence (AI) into its platform to make teams more efficient. They are developing 'AI Teammates,' which are like virtual assistants that can automate routine tasks and help manage workflows. The company is also pushing to win over larger corporate clients with its 'Enterprise' plans, which offer more security and control for big organizations. Another key priority is connecting day-to-day tasks directly to a company's high-level strategic goals, helping everyone see how their work contributes to the bigger picture. This strategy aims to make Asana an essential tool for not just managing projects, but for running an entire business.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $9.13 (-49.1% lower than our fair-value estimate).
Our most-likely fair value is $17.95 a share — about 172.5% above today's price of $6.58, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net cash $176.4M - more cash than debt. Interest coverage -62.7x.
Asana, Inc.'s profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here and 2 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $248.24M Interest coverage -62.68x This is the baseline the peer rows are being compared against.
Total debt $1.24B Interest coverage -4.27x Neither company has much profit cushion over interest right now.
Total debt $425.65M Interest coverage 7.78x This peer still has a real interest-payment cushion, while ASAN does not.
Total debt $412.75M Interest coverage 0.92x This peer still has a real interest-payment cushion, while ASAN does not.
What you should know
The numbers
Tap any ? icon to learn what it means.
Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know