One-glance verdict
$34.28 our estimate vs market $11.24
Wall Street consensus: $13.33 (-61.1% lower than our fair-value estimate)
67% below our estimate, below the bear case
Fundamentals snapshot
CARS · NYQ · Communication Services · Internet Content & Information
Current price
$11.24
52-week range
$7.40 - $13.69
Market cap
$601.71M
One-glance verdict
Wall Street consensus: $13.33 (-61.1% lower than our fair-value estimate)
67% below our estimate, below the bear case
Balance sheet
Net debt $413.84M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Cars.com Inc. is a technology company that helps people buy and sell cars, mostly through its website Cars.com. They make money by selling advertising and digital tools to car dealerships and car manufacturers, helping them show off their cars and manage customer reviews. This business model means their income relies on how much advertising and services car companies are willing to buy.
Cars.com Inc. was founded in 1998, initially as a joint venture between several newspaper companies. It began as a website to help people find cars for sale, evolving over time into a more comprehensive platform for the automotive industry. A significant turning point was its transition to a standalone public company in 2017, allowing it to pursue its own strategic direction. The company has since expanded its offerings through acquisitions, integrating businesses that provide dealer websites, digital marketing, reputation management, and vehicle appraisal tools. This strategic growth has transformed Cars.com from a simple listings site into a broader automotive commerce platform.
Cars.com Inc. operates as a technology company focused on the automotive industry, aiming to simplify the process of buying and selling cars. Its core offering is a marketplace that connects car shoppers with dealerships, providing tools for research, price comparison, and inventory browsing. Beyond the consumer-facing marketplace, Cars.com also provides a suite of digital solutions for car dealers and manufacturers (OEMs). These solutions help businesses manage their online presence, advertise their inventory, handle customer reviews, and assess trade-in vehicle values.
The Marketplace segment is the heart of Cars.com's business, acting as a digital hub where consumers can search for new and used cars. It allows car shoppers to find vehicles, compare prices, read reviews, and access information to help them make purchasing decisions. For dealerships and original equipment manufacturers (OEMs), this segment offers a way to showcase their vehicle inventory to a large audience of potential buyers. This part of the business is crucial for generating leads and driving sales for automotive retailers.
This segment encompasses a range of technology and marketing services designed to help car dealerships operate more effectively and sell more cars. It includes services like building and managing dealer websites, providing digital advertising tools to reach car buyers, and offering reputation management solutions that help dealerships manage online reviews and customer feedback. Essentially, these solutions aim to enhance a dealer's online presence and marketing efforts, making it easier for them to attract and convert customers.
Cars.com offers tools that help determine the value of a vehicle a customer might be trading in. Products like AccuTrade use data and diagnostic scans to provide quick and accurate trade-in offers. This service is valuable for both consumers, who want a fair price for their old car, and dealerships, who need to efficiently source used inventory. By streamlining the appraisal process, this segment helps to facilitate smoother transactions in the car buying and selling journey.
Cars.com's current strategy focuses on evolving into a comprehensive automotive commerce platform. Management is investing in accelerating product development and innovation, particularly by integrating Artificial Intelligence (AI) into its offerings to provide more personalized insights and efficient tools for both consumers and dealers. They are also streamlining operations and costs to improve efficiency and profitability. The goal is to create greater interconnectivity across their various solutions, making the Cars.com ecosystem more valuable and sticky for its customers, ultimately driving sustainable revenue growth and shareholder value.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $13.33 (-61.1% lower than our fair-value estimate).
Our most-likely fair value is $34.28 a share — about 205.0% above today's price of $11.24, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net debt $413.8M. Interest coverage 2.0x.
Cars.com Inc.'s profit covers its interest bill about 2.0 times over.
Total debt $447.12M Interest coverage 1.98x This is the baseline the peer rows are being compared against.
Total debt $185.14M Interest coverage 26.77x +1,250% vs CARS Carries about 13.5x more debt cushion than CARS.
Total debt $422.35M Interest coverage 3.82x +93% vs CARS Carries about 1.9x more debt cushion than CARS.
Total debt $123.30M Interest coverage 13.37x +574% vs CARS Carries about 6.7x more debt cushion than CARS.
Total debt $246.05M Interest coverage 1.63x -18% vs CARS Carries about 1.2x less debt cushion than CARS.
What you should know
The numbers
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Valuation
Profitability
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Debt comparison
What you should know