One-glance verdict
Not enough data
Fair value unavailable
Not enough cash-flow history to value this one with our method.
Fundamentals snapshot
Charlie's Holdings, Inc.
CHUC · OQB · Consumer Defensive · Tobacco
Current price
$0.15
52-week range
$0.14 - $0.37
Market cap
$41.72M
Balance sheet
Distressed
-3.13x Concerning
Net debt $2.14M. Interest coverage shows how many times profit covers the interest bill.
What stands out
0 Rewards
2 Risks
0 rewards · 2 risks
- Risk Return on equity was -77.0% last year — the company lost money on shareholders' equity.
- Risk Operating margin compressed from -6.8% to -32.5% over 3 years.
What this company does
Charlie's Holdings, Inc.
Charlie's Holdings makes and sells vaping products, like disposable vapes and e-liquids, that come in nicotine and non-nicotine versions. The company earns money primarily by selling these items to other businesses, such as distributors and specialty shops, rather than directly to the public. This means its success is tied to the overall popularity of vaping and how well it manages its supply chain (the entire system of getting its products made and onto store shelves).
How the company got here
Charlie's was started in 2014 by two brothers, Brandon and Ryan Stump, who were former smokers looking for a better alternative to traditional cigarettes. They became obsessed with creating a satisfying vaping experience to help adult smokers switch from combustible cigarettes. The company focused on creating high-quality products with unique flavors, which helped it gain recognition and win awards. Over the years, it has grown from making flavored liquids to producing its own disposable vaping devices that are now sold in many countries around the world.
What it actually does
Charlie's Holdings creates and sells products that offer an alternative to traditional smoking. These are primarily vaping products, which are devices that heat a liquid to create a vapor that is inhaled. The company makes both the liquids (sometimes called e-liquids) and the disposable devices themselves. Their products are sold through various channels, including distributors (companies that buy products in bulk to sell to stores), specialty retail shops, and online sellers.
Nicotine Vapor Products (Pacha & PACHAMAMA)
This is a major part of the business, focused on disposable vaping devices that contain nicotine. These products, sold under the Pacha and PACHAMAMA brands, are designed for adult smokers looking for an alternative to cigarettes that still provides nicotine. The company makes money by manufacturing these devices and selling them to distributors and retailers. This segment is a core part of their business and faces regulations from health authorities like the FDA.
Non-Nicotine & Alternative Products (SBX)
Charlie's also has a growing business in products that do not contain nicotine. Sold under the SBX brand, these products are designed to mimic the taste and sensation of vaping without the nicotine. This allows the company to serve adults who want to move away from nicotine altogether or live in areas with restrictions on nicotine products. This is a key area of growth as it navigates a complex regulatory landscape (the rules and requirements set by government agencies).
What management is betting on now
The company's leadership is heavily focused on navigating government regulations and standing out with compliant, responsible products. A major priority is developing new technologies like an age-gating system that would prevent underage consumers from using their devices, which could also be licensed to other companies. They are also launching new devices with more capacity and better flavor technology to attract adult users. Finally, management is increasing its manufacturing within the United States to better control its supply chain (the entire process of making and selling goods, from securing raw materials to delivering the final product to a customer) and meet specific state laws.
Price history
How the share price has moved
—
Loading price history…
Earnings history
Last 8 quarters — what happened
Click any quarter to read the call summary and what the numbers say.
FY2024 Q4
$-377.00K
FY2025 Q4
$371.00K
Revenue
—
Net income
$-1.66M
Diluted EPS
—
Operating cash flow
$-383.00K
Free cash flow
—
Fetching…
Sources
Revenue
—
Net income
$-1.05M
Diluted EPS
—
Operating cash flow
$-1.10M
Free cash flow
—
Fetching…
Sources
Revenue
—
Net income
$131.00K
Diluted EPS
0.00
Operating cash flow
$394.00K
Free cash flow
$371.00K
Fetching…
Sources
Revenue
—
Net income
$624.00K
Diluted EPS
0.00
Operating cash flow
$-3.11M
Free cash flow
—
Fetching…
Sources
Revenue
—
Net income
$4.96M
Diluted EPS
0.02
Operating cash flow
$-2.65M
Free cash flow
—
Fetching…
Sources
Revenue
—
Net income
$-1.22M
Diluted EPS
0.00
Operating cash flow
$-409.00K
Free cash flow
—
Fetching…
Sources
Revenue
—
Net income
$-1.12M
Diluted EPS
-0.02
Operating cash flow
$-377.00K
Free cash flow
$-377.00K
Fetching…
Sources
Revenue
—
Net income
$-1.02M
Diluted EPS
0.00
Operating cash flow
$-944.00K
Free cash flow
—
Fetching…
Sources
Is it cheap or expensive?
Fair value — vs current price $0.15
We couldn't calculate a fair value right now.
Is it drowning in debt?
Distressed
Net debt $2.1M. Interest coverage -3.1x.
Net debt
$2.14M
Interest coverage
-3.13x
Charlie's Holdings, Inc.'s profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here and 5 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Distressed
Worse cushion
Baseline
Better cushion
CHUC
BASELINE
Charlie's Holdings, Inc.
Total debt $2.66M Interest coverage -3.13x This is the baseline the peer rows are being compared against.
Total debt $4.14M Interest coverage -87.11x Neither company has much profit cushion over interest right now.
Total debt $391.69K Interest coverage -7.86x Neither company has much profit cushion over interest right now.
Total debt $1.75M Interest coverage -7.85x Neither company has much profit cushion over interest right now.
Total debt $0.00 Interest coverage -754.22x Neither company has much profit cushion over interest right now.
Total debt $0.00 Interest coverage -132.24x Neither company has much profit cushion over interest right now.
What you should know
The case for and against CHUC
0 Rewards
2 Risks
Rewards
Risks
-
Return on equity was -77.0% last year — the company lost money on shareholders' equity.
-
Operating margin compressed from -6.8% to -32.5% over 3 years.
The numbers
All the key metrics, grouped by purpose
Tap any ? icon to learn what it means.
Valuation
How expensive the stock looks
P/E (TTM)
—
Forward P/E
—
P/B
13.52x
P/S
1.59x
EV/EBITDA
-17.43x
PEG ratio
—
Profitability
How much profit each dollar creates
Gross margin
27.0%
Operating margin
-32.5%
Net margin
-7.5%
ROE
-77.0%
ROA
-16.9%
Health
Liquidity and balance-sheet strength
Debt / equity
0.85x
Current ratio
1.66x
Quick ratio
0.14x
Total debt
$2.66M
Total cash
$527.00K
Growth
How the business has been compounding
Revenue TTM
$52.47M
Revenue 5Y CAGR
43.6%
EPS TTM
0.00
EPS 5Y CAGR
—
Cash flow
How much cash the business throws off
Operating CF TTM
$-4.20M
Free CF TTM
$-5.80M
FCF margin
-11.1%
Dividend
Shareholder payout
Yield
—
Payout ratio
0.0%
Last ex-div date
—