One-glance verdict
Undervalued
$110.59 our estimate vs market $95.80
Wall Street consensus: $105.29 (-4.8% lower than our fair-value estimate)
13% below our estimate, below the bear case
Fundamentals snapshot
The Clorox Company
CLX · NYQ · Consumer Defensive · Household & Personal Products
Current price
$95.80
52-week range
$84.70 - $132.03
Market cap
$11.58B
Balance sheet
Distressed
13.38x Strong cushion
Net debt $3.29B. Interest coverage shows how many times profit covers the interest bill.
What stands out
3 Rewards
0 Risks
3 rewards · 0 risks
- Reward Returns 546.1% on equity, ahead of 83% of its peers.
- Reward Free cash flow was positive in 10/10 years.
- Reward Trades at 15.6x P/E vs peer median 22.0x (29.1% cheaper).
What this company does
The Clorox Company
Clorox is the company behind many household staples you'd find in a supermarket, such as Clorox bleach, Glad bags, Kingsford charcoal, and Burt's Bees lip balm. The company makes most of its money selling these everyday products that people buy over and over again through major retailers like Walmart and grocery stores. Because customers often need to repurchase these items regardless of the economy, the company's sales can be more stable than businesses that sell optional or luxury goods.
How the company got here
Clorox started in 1913 as the Electro-Alkaline Company, making industrial-strength liquid bleach. A key turning point was deciding to sell a more diluted version for home use, which quickly became a household staple. For many years, bleach was its only product, but after being bought and later spun off by Procter & Gamble, Clorox began buying other brands. It acquired well-known names like Kingsford charcoal, Hidden Valley ranch dressing, and Burt's Bees, growing from a single-product company into a diverse maker of consumer goods.
What it actually does
The Clorox Company makes and sells a wide variety of products that people use every day to clean, sanitize, and care for their homes and themselves. You'd recognize many of their brands from the grocery store, like Clorox bleach, Pine-Sol cleaners, Glad trash bags, and Kingsford charcoal. They also own brands outside of cleaning, including Brita water filters, Hidden Valley dressings, and Burt's Bees natural personal care products. The company sells these items through many channels, from big retailers and grocery stores to online shops.
Health and Wellness
This is Clorox's largest business area, making up over a third of its sales. It includes the famous Clorox bleach and other cleaning and disinfecting products like Pine-Sol, Formula 409, and Liquid-Plumr that you would use in your home. This segment also sells professional-grade cleaning supplies to places like hospitals and schools under the CloroxPro and Clorox Healthcare brands. Essentially, this part of the company focuses on products that help keep spaces clean and germ-free.
Household
This segment, which accounts for just over a quarter of the company's business, is all about everyday home essentials that aren't focused on cleaning. It includes Glad trash bags and food wraps, which people use to store food and manage waste. It also features Kingsford charcoal for grilling and Fresh Step cat litter for pet owners. These are all well-known brands that people regularly buy and use up.
Lifestyle
Making up a smaller but significant piece of the company, this segment focuses on personal and food products. It includes Hidden Valley dressings and sauces, Brita water-filtration products, and Burt's Bees natural skincare and lip balm. These brands are centered around personal well-being, from the food you eat to the products you put on your skin. This part of the business shows how Clorox has expanded beyond its original cleaning focus.
International
This segment sells products from the other three segments to customers outside of the United States. It represents the smallest portion of the company's revenue, but it's how brands like Clorox, Glad, Brita, and Burt's Bees reach a global audience in over 100 countries. The specific products sold can vary by country, sometimes using different brand names that are more familiar to local shoppers.
What management is betting on now
The company's current plan, called the "IGNITE" strategy, focuses on growing the business by innovating and connecting with customers. A key part of this is using data to understand what shoppers want and create new products that meet those needs, while also making sure people have a good experience buying them. They are also focused on sustainability (making products and running the business in an environmentally responsible way) and expanding their wellness and natural personal care brands. Management is also investing in technology to make the company's operations more efficient and resilient, especially in its supply chain (the entire process of making and delivering products to stores).
Price history
How the share price has moved
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Earnings history
Last 8 quarters — what happened
Click any quarter to read the call summary and what the numbers say.
FY2024 Q4
$259.00M
FY2025 Q1
$182.00M
FY2025 Q2
$127.00M
FY2025 Q3
$233.00M
FY2025 Q4
$219.00M
FY2026 Q1
$57.00M
FY2026 Q2
$269.00M
FY2026 Q3
$-165.00M
Revenue
$1.67B
Net income
$187.00M
Diluted EPS
1.54
Operating cash flow
$-122.00M
Free cash flow
$-165.00M
Fetching…
Sources
Revenue
$1.67B
Net income
$157.00M
Diluted EPS
1.29
Operating cash flow
$311.00M
Free cash flow
$269.00M
Fetching…
Sources
Revenue
$1.43B
Net income
$80.00M
Diluted EPS
0.65
Operating cash flow
$93.00M
Free cash flow
$57.00M
Fetching…
Sources
Revenue
$1.99B
Net income
$332.00M
Diluted EPS
2.68
Operating cash flow
$294.00M
Free cash flow
$219.00M
Fetching…
Sources
Revenue
$1.67B
Net income
$186.00M
Diluted EPS
1.50
Operating cash flow
$286.00M
Free cash flow
$233.00M
Fetching…
Sources
Revenue
$1.69B
Net income
$193.00M
Diluted EPS
1.54
Operating cash flow
$180.00M
Free cash flow
$127.00M
Fetching…
Sources
Revenue
$1.76B
Net income
$99.00M
Diluted EPS
0.80
Operating cash flow
$221.00M
Free cash flow
$182.00M
Fetching…
Sources
Revenue
$1.90B
Net income
$216.00M
Diluted EPS
1.74
Operating cash flow
$340.00M
Free cash flow
$259.00M
Fetching…
Sources
Is it cheap or expensive?
Fair value $110.59 vs current price $95.80
Wall Street consensus is the average analyst price target: $105.29 (-4.8% lower than our fair-value estimate).
Our most-likely fair value is $110.59 a share — about 15.4% above today's price of $95.80, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Distressed
Net debt $3.3B. Interest coverage 13.4x.
Net debt
$3.29B
Interest coverage
13.38x
The Clorox Company's profit covers its interest bill about 13.4 times over. which is stronger than most peers shown here.
Distressed
Worse cushion
Baseline
Better cushion
CLX
BASELINE
The Clorox Company
Total debt $4.49B Interest coverage 13.38x This is the baseline the peer rows are being compared against.
Total debt $37.03B Interest coverage 22.55x +69% vs CLX Carries about 1.7x more debt cushion than CLX.
Total debt $7.11B Interest coverage 9.18x -31% vs CLX Carries about 1.5x less debt cushion than CLX.
Total debt $7.97B Interest coverage 15.85x +19% vs CLX Carries about 1.2x more debt cushion than CLX.
Total debt $2.38B Interest coverage 11.32x -15% vs CLX Carries about 1.2x less debt cushion than CLX.
Total debt $32.40B Interest coverage 9.22x -31% vs CLX Carries about 1.5x less debt cushion than CLX.
What you should know
The case for and against CLX
3 Rewards
0 Risks
Rewards
-
Returns 546.1% on equity, ahead of 83% of its peers.
-
Free cash flow was positive in 10/10 years.
-
Trades at 15.6x P/E vs peer median 22.0x (29.1% cheaper).
Risks
The numbers
All the key metrics, grouped by purpose
Tap any ? icon to learn what it means.
Valuation
How expensive the stock looks
P/E (TTM)
15.58x
Forward P/E
15.30x
P/B
-172.92x
P/S
1.71x
EV/EBITDA
11.80x
PEG ratio
2.17x
Profitability
How much profit each dollar creates
Gross margin
43.8%
Operating margin
17.0%
Net margin
11.2%
ROE
546.1%
ROA
11.0%
Health
Liquidity and balance-sheet strength
Debt / equity
48.76x
Current ratio
0.84x
Quick ratio
0.59x
Total debt
$4.49B
Total cash
$1.19B
Growth
How the business has been compounding
Revenue TTM
$6.76B
Revenue 5Y CAGR
-0.8%
EPS TTM
6.15
EPS 5Y CAGR
-26.1%
Cash flow
How much cash the business throws off
Operating CF TTM
$576.00M
Free CF TTM
$761.00M
FCF margin
11.3%
Dividend
Shareholder payout
Yield
5.2%
Payout ratio
80.3%
Last ex-div date
2026-04-22