One-glance verdict
Undervalued
$25.41 our estimate vs market $7.84
Wall Street consensus: $17.50 (-31.1% lower than our fair-value estimate)
69% below our estimate, below the bear case
Fundamentals snapshot
FitLife Brands, Inc.
FTLF · NCM · Consumer Defensive · Packaged Foods
Current price
$7.84
52-week range
$7.66 - $19.95
Market cap
$73.63M
Balance sheet
Watch
6.51x Adequate
Net debt $37.32M. Interest coverage shows how many times profit covers the interest bill.
What stands out
3 Rewards
1 Risk
3 rewards · 1 risks
- Reward Revenue grew 23.9% last year.
- Reward Returns 14.1% on equity, ahead of 60% of its peers.
- Reward Free cash flow was positive in 8/10 years.
- Risk Operating margin compressed from 20.7% to 12.6% over 3 years.
What this company does
FitLife Brands, Inc.
FitLife Brands sells supplements and wellness products, like vitamins and protein powders, mostly in the U.S. and abroad. Their money comes from selling these products through their own stores and other shops online and in person. This matters because it shows how they make sales and reach customers for their health-focused items.
How the company got here
FitLife Brands began in 2005 as a company focused on sports nutrition supplements. Over the years, it grew by acquiring other brands. The company went public in 2007, but faced challenges in the years following 2013, including stagnant sales and financial difficulties. A change in leadership in early 2018 marked a turning point. The new CEO implemented strategies to improve efficiency, reduce costs, and shift focus towards online sales, which generally have higher profit margins. This turnaround also involved acquiring smaller companies in the fragmented supplement industry to expand its market presence and brand portfolio. The company also successfully moved its stock listing to Nasdaq in 2023.
What it actually does
FitLife Brands provides a variety of nutritional supplements and wellness products designed for people who are focused on their health. Think of products like pills, powders, and drinks that aim to help with things such as weight loss, building muscle, boosting energy, or general well-being. They offer these products under many different brand names, catering to various specific health and fitness needs.
NDS Nutrition Products
This part of FitLife Brands offers products focused on weight loss, toning the body, and supporting overall health. These are often marketed as premium solutions for burning calories and managing weight. Brands under this umbrella include NDS Nutrition, PMD Sports, SirenLabs, Core Active, Nutrology, and Metis Nutrition. These products are typically sold through channels like GNC stores and online platforms.
iSatori Products
This segment includes brands like iSatori, BioGenetic Laboratories, and Energize, which focus on science-based formulas for health and wellness. BioGenetic Laboratories, for instance, engineers products specifically for weight loss goals. These products are available through online channels, including Amazon and the company's own websites.
Dr. Tobias Products
The Dr. Tobias brand offers a range of supplements, including those focused on targeted nutrition, weight loss, cleansing, sexual health, and overall body wellness. These products are marketed to consumers seeking natural and organic ingredients. They are available through various retail locations, online, and e-commerce platforms.
Irwin Naturals
Founded with a mission to 'heal the world with plant medicine,' Irwin Naturals focuses on supplements derived from natural and plant-based ingredients. The brand is known for its potent formulations aimed at various health goals, including weight loss and general well-being. Products are sold in select retail stores, on Amazon, and through the Irwin Naturals and FitLife Brands websites.
MusclePharm
MusclePharm is a brand within FitLife Brands that offers sports nutrition products. These are designed to help individuals achieve their fitness and training goals, focusing on areas like muscle growth, strength, endurance, and performance. Products from MusclePharm are available through various retail and online channels.
What management is betting on now
FitLife Brands' management is currently focused on driving revenue growth, with a stated target of at least 17% year-over-year revenue increases. They are also prioritizing the stabilization and improvement of their online sales performance, recognizing the importance of direct-to-consumer channels. The company aims to achieve this growth while also improving operating income, indicating a focus on both expanding the business and maintaining profitability.
Price history
How the share price has moved
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Earnings history
Last 8 quarters — what happened
Click any quarter to read the call summary and what the numbers say.
FY2024 Q3
$2.05M
FY2024 Q4
$957.00K
FY2025 Q1
$2.30M
FY2025 Q2
$1.19M
FY2025 Q3
$3.66M
FY2025 Q4
$239.00K
FY2026 Q1
$2.48M
FY2026 Q2
$3.63M
Revenue
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Net income
$1.95M
Diluted EPS
0.20
Operating cash flow
$3.63M
Free cash flow
$3.63M
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Sources
Revenue
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Net income
$1.72M
Diluted EPS
0.17
Operating cash flow
$2.48M
Free cash flow
$2.48M
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Sources
Revenue
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Net income
$2.02M
Diluted EPS
0.20
Operating cash flow
$244.00K
Free cash flow
$239.00K
Fetching…
Sources
Revenue
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Net income
$921.00K
Diluted EPS
0.09
Operating cash flow
$3.67M
Free cash flow
$3.66M
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Sources
Revenue
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Net income
$1.75M
Diluted EPS
0.18
Operating cash flow
$1.20M
Free cash flow
$1.19M
Fetching…
Sources
Revenue
—
Net income
$2.02M
Diluted EPS
0.20
Operating cash flow
$2.33M
Free cash flow
$2.30M
Fetching…
Sources
Revenue
—
Net income
$2.07M
Diluted EPS
-0.48
Operating cash flow
$957.00K
Free cash flow
$957.00K
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Sources
Revenue
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Net income
$2.13M
Diluted EPS
0.43
Operating cash flow
$2.05M
Free cash flow
$2.05M
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Sources
Is it cheap or expensive?
Fair value $25.41 vs current price $7.84
Wall Street consensus is the average analyst price target: $17.50 (-31.1% lower than our fair-value estimate).
Our most-likely fair value is $25.41 a share — about 224.1% above today's price of $7.84, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Watch
Net debt $37.3M. Interest coverage 6.5x.
Net debt
$37.32M
Interest coverage
6.51x
FitLife Brands, Inc.'s profit covers its interest bill about 6.5 times over.
Watch
Worse cushion
Baseline
Better cushion
FTLF
BASELINE
FitLife Brands, Inc.
Total debt $38.41M Interest coverage 6.51x This is the baseline the peer rows are being compared against.
Total debt $0.00 Interest coverage 60.41x +827% vs FTLF Carries about 9.3x more debt cushion than FTLF.
Total debt $21.43M Interest coverage 252.48x +3,776% vs FTLF Carries about 38.8x more debt cushion than FTLF.
Total debt $9.87M Interest coverage 610.00x +9,263% vs FTLF Carries about 93.6x more debt cushion than FTLF.
Total debt $2.20B Interest coverage 2.24x -66% vs FTLF Carries about 2.9x less debt cushion than FTLF.
What you should know
The case for and against FTLF
3 Rewards
1 Risk
Rewards
-
Revenue grew 23.9% last year.
-
Returns 14.1% on equity, ahead of 60% of its peers.
-
Free cash flow was positive in 8/10 years.
Risks
-
Operating margin compressed from 20.7% to 12.6% over 3 years.
The numbers
All the key metrics, grouped by purpose
Tap any ? icon to learn what it means.
Valuation
How expensive the stock looks
P/E (TTM)
12.65x
Forward P/E
6.08x
P/B
1.55x
P/S
0.73x
EV/EBITDA
7.93x
PEG ratio
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Profitability
How much profit each dollar creates
Gross margin
37.6%
Operating margin
12.6%
Net margin
6.2%
ROE
14.1%
ROA
9.9%
Health
Liquidity and balance-sheet strength
Debt / equity
0.81x
Current ratio
1.46x
Quick ratio
0.39x
Total debt
$38.41M
Total cash
$1.09M
Growth
How the business has been compounding
Revenue TTM
$26.93M
Revenue 5Y CAGR
-3.7%
EPS TTM
0.62
EPS 5Y CAGR
12.3%
Cash flow
How much cash the business throws off
Operating CF TTM
$10.04M
Free CF TTM
$7.40M
FCF margin
27.5%
Dividend
Shareholder payout
Yield
0.0%
Payout ratio
0.0%
Last ex-div date
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