Hagerty is a company for classic car enthusiasts that makes most of its money selling specialized car insurance. To build customer loyalty, it also operates a Drivers Club and a marketplace for buying and selling collectible cars. This creates a complete "ecosystem" (a network of related products and services from one company) that encourages customers to stay with the Hagerty brand for all their car-collecting needs.
How the company got here
Hagerty started in 1984 when Frank and Louise Hagerty couldn't find good insurance for their classic wooden boats, so they decided to create their own. [1, 2] They soon expanded into insuring classic cars, a market that traditional insurers didn't serve well. [1] Their son, McKeel, took over as CEO (Chief Executive Officer, the top manager of a company) in 2000 and began transforming the business from just an insurance provider into a broader brand for car lovers. [1] The company became publicly traded on the stock market in December 2021 through a merger with a special purpose acquisition company, or SPAC (a shell company set up to help private companies sell their shares to the public). [1, 2]
What it actually does
At its heart, Hagerty is a company built for people who are passionate about cars, especially classic and collector vehicles. [1] Its main business is providing specialized insurance that protects the value of these unique cars, which standard auto policies often don't cover properly. [2, 3] Beyond just insurance, Hagerty has created a whole world for car enthusiasts, including a membership club with roadside assistance, a magazine, and exclusive events. [4, 16] They also run online auctions and sales platforms where people can buy and sell collector cars. [8]
Insurance
This is Hagerty's largest and original business, making up the vast majority of its revenue (the total money a company brings in from sales). [15] The company acts as a managing general agent (a specialized agent that can handle underwriting, or evaluating risk, and other services for insurance policies), focusing on insurance for enthusiast vehicles. [8] When customers buy an insurance policy, they are often also enrolled in the Hagerty Drivers Club, a membership program that provides benefits like a magazine, special discounts, and access to car valuation tools. [4, 8] This bundling strategy helps create loyal customers who see Hagerty as more than just an insurance company. [2]
Marketplace
This is a smaller but fast-growing part of Hagerty's business that helps people buy and sell collector cars. [8, 27] The marketplace includes online auctions, classified ad-style listings, and private sales arranged by Hagerty's brokers. [8, 17] People who want to sell their car can list it for free if they are a Hagerty Drivers Club member, giving them access to a large community of potential buyers. [9, 22] This segment creates a new way for the company to earn money from its community of car lovers, beyond their insurance policies. [29]
What management is betting on now
Management's main strategy is to build a complete ecosystem for car enthusiasts that keeps them engaged and loyal to the brand. [29] They are focused on growing the Hagerty Drivers Club, which provides a steady, predictable source of money known as recurring revenue. [12] The company is also investing in its technology to make its services more efficient and user-friendly. [32] Finally, Hagerty is expanding its reach by forming strategic partnerships with large, traditional insurance companies like State Farm to offer its specialized products to a wider audience. [28, 32]