Fundamentals snapshot
INTU · NMS · Technology · Software - Application
Current price
$305.51
52-week range
$291.24 - $813.70
Market cap
$83.57B
One-glance verdict
Fair-value range $579.96 – $1,015.92 (cautious → optimistic — tap the ? for the math)
Wall Street consensus: $491.30 (-36.2% lower than our fair-value estimate)
Buy below $616.01 for a 20% safety cushion
Balance sheet
Net debt $120.00M. Interest coverage shows how many times profit covers the interest bill.
What stands out
Quick scan of the biggest positives and negatives from the detailed checklist below.
View 1 more in details ↓What this company does
Intuit makes popular financial software, with its best-known products being TurboTax for personal tax filing and QuickBooks for small business accounting. The company primarily earns money by selling subscriptions for its software, which creates recurring revenue (income that comes in regularly like a magazine subscription, not just a one-time purchase). By owning a suite of connected products like Credit Karma and Mailchimp, Intuit makes it convenient for customers to manage all their finances in one place, which helps keep them loyal.
Intuit was founded in 1983 by Scott Cook and Tom Proulx with the idea of simplifying personal finances using software. Their first product, Quicken, became a popular tool for managing household budgets. A major turning point came in 1993 when the company went public and acquired Chipsoft, the maker of TurboTax, entering the tax preparation market. Over the years, Intuit expanded by creating QuickBooks for small business accounting and later acquiring companies like Credit Karma for personal finance and Mailchimp for marketing.
Intuit provides software and online services designed to help individuals and small businesses manage their finances. For individuals, this includes popular products for preparing taxes and monitoring their credit scores. For businesses, Intuit offers tools for accounting, payroll (managing employee pay), processing payments, and marketing to customers. The company's goal is to simplify complex financial tasks for people who are not finance experts.
This is Intuit's largest segment and provides tools for small businesses and one-person operations, often called freelancers or gig workers. Its main product is QuickBooks, which helps businesses track money coming in and going out, pay bills, and manage invoices (bills sent to customers). This segment also includes Mailchimp, which helps businesses create and send marketing emails to their customers. Businesses pay subscription fees (regular payments, like a membership) to use these online services.
This part of the company focuses on individual people rather than businesses. Its most well-known product is TurboTax, which is software that guides people through the process of preparing and filing their own income taxes. Customers pay for the software or for additional help from tax experts. This segment generates a large portion of its revenue (money earned from sales) during the tax filing season.
Credit Karma is a personal finance platform that Intuit acquired in 2020. It offers users free access to their credit scores and credit reports, which are records of their borrowing history. The service makes money by recommending financial products like credit cards and loans to its members; when a member gets a product through a recommendation, the bank or lender pays Credit Karma a referral fee. It also provides tools for monitoring identity and finding unclaimed money.
This segment provides professional tax software for accountants and tax professionals who prepare taxes for other people and businesses. Products like ProConnect, Lacerte, and ProSeries are designed for the more complex needs of tax experts. These professionals pay for the software to manage their clients and file taxes on their behalf. This group is a smaller part of Intuit's overall business compared to its small business and consumer segments.
Intuit's main focus is on becoming an "AI-driven expert platform," using artificial intelligence to automate tasks and provide personalized financial advice. The company is integrating its AI assistant, Intuit Assist, across its products like QuickBooks and TurboTax to offer more automated, "done-for-you" services. Management is also focused on expanding its services for medium-sized businesses and growing its customer base in other countries like Canada, the U.K., and Australia.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $491.30 (-36.2% lower than our fair-value estimate).
Buy below $616.01 for a 20% safety cushion. That means buying at least 20% below our fair value, as a buffer in case our estimate turns out too rosy.
Our most-likely fair value is $770.02 a share — about 152.0% above today's price of $305.51, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net debt $120.0M. Interest coverage 20.0x.
Intuit Inc.'s profit covers its interest bill about 20.0 times over. which is stronger than most peers shown here and 1 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $6.90B Interest coverage 19.99x This is the baseline the peer rows are being compared against.
Total debt $6.67B Interest coverage 33.10x +66% vs INTU Carries about 1.7x more debt cushion than INTU.
Total debt $2.43B Interest coverage 79.30x +297% vs INTU Carries about 4.0x more debt cushion than INTU.
Total debt $1.89B Interest coverage -5.83x -100% vs INTU This peer has almost no interest-payment cushion compared with INTU.
What you should know
The numbers
Tap any ? icon to learn what it means.
Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know