One-glance verdict
Within fair range
$17.93 our estimate vs market $18.11
Wall Street consensus: $14.93 (-16.7% lower than our fair-value estimate)
1% above our estimate
Fundamentals snapshot
Oddity Tech Ltd.
ODD · NGM · Consumer Defensive · Household & Personal Products
Current price
$18.11
52-week range
$9.25 - $63.55
Market cap
$835.32M
Balance sheet
Watch
7.01x Adequate
Net debt $366.09M. Interest coverage shows how many times profit covers the interest bill.
What stands out
3 Rewards
2 Risks
3 rewards · 2 risks
- Reward Revenue grew 25.2% last year.
- Reward Returns 5.1% on equity, ahead of 66% of its peers.
- Risk Stock trades 161.4% above its 5-year average P/E.
- Risk Operating margin compressed from 8.5% to -0.7% over 3 years.
What this company does
Oddity Tech Ltd.
Oddity Tech is a technology company that sells beauty and wellness products online, primarily through its IL MAKIAGE and SpoiledChild brands. It makes money by using artificial intelligence to analyze customer data and match people with the right products, which allows it to sell directly to consumers without physical stores. This tech-first approach helps the company create products it believes people will want and build a direct relationship with its customers.
How the company got here
Oddity Tech was founded in 2013 by a brother-sister team, Oran Holtzman and Shiran Holtzman-Erel, with the goal of selling beauty products online in a new way. Instead of relying on physical stores, they decided to use technology to match customers with the right products. Their first big brand, IL MAKIAGE, launched in 2018 and grew quickly by using online quizzes and data to personalize makeup recommendations. Building on that success, they launched a second brand, SpoiledChild, in 2022, which focuses on hair and skin care. The company went public with an IPO (Initial Public Offering, the first time a company sells its stock to the public) in July 2023.
What it actually does
Oddity Tech is a technology company that creates and sells beauty and wellness products directly to customers online. Think of it as a high-tech beauty company that uses artificial intelligence (AI) and a massive database of customer information to figure out what products people need. Its platform uses quizzes, computer vision (technology that lets computers 'see' and interpret images), and machine learning (a way for computers to learn from data) to recommend specific makeup, skincare, and haircare items. The goal is to give you the perfect product match without you ever having to step inside a physical store.
IL MAKIAGE
This is Oddity's first and largest brand, making up the majority of the company's sales. It primarily sells makeup, such as foundation, concealer, and other cosmetics. Customers typically take an online quiz that asks about their skin type, tone, and preferences. The brand's technology then analyzes the answers to suggest the ideal shade of foundation, which is a notoriously difficult product to buy online.
SpoiledChild
Launched in 2022, this is Oddity's second major brand and represents a fast-growing part of the business. SpoiledChild focuses on wellness products, specifically skincare and haircare, with an 'age-control' message. Similar to IL MAKIAGE, it uses a proprietary quiz and technology to provide personalized recommendations for products like serums, moisturizers, and hair treatments. The brand is designed to appeal to a new generation of consumers who are interested in a customized approach to their beauty and wellness routines.
METHODIQ
This is the company's newest brand, launched in late 2025, marking its entry into the telehealth market. METHODIQ provides online access to medical-grade treatments for skin conditions like acne and hyperpigmentation (dark spots on the skin). It combines online consultations and AI-powered skin analysis to connect users with prescription and non-prescription treatments. While still very new, it represents a small but potentially significant future business for the company.
ODDITY LABS
This is not a customer-facing brand but an internal research and development center that acts as the company's innovation engine. Based in Boston, this biotechnology lab uses AI to discover and develop new molecules and ingredients for its beauty and wellness products. The goal is to create unique, high-performance ingredients that can be patented and used exclusively in the company's brands. This part of the business doesn't sell directly to people but provides the science for the products the other segments sell.
What management is betting on now
The company's main strategy is to continue using its technology platform to launch and grow new direct-to-consumer brands. Management is heavily focused on growing its newer brands, SpoiledChild and METHODIQ, which are showing strong early performance. A major priority is fixing recent issues with its largest advertising partner that have hurt sales for the IL MAKIAGE brand. They are also investing in ODDITY LABS to create scientifically unique products and are using company cash for buybacks (when a company purchases its own stock, which can increase the value of the remaining shares).
Price history
How the share price has moved
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Earnings history
Last 8 quarters — what happened
Click any quarter to read the call summary and what the numbers say.
FY2024 Q4
$134.49M
FY2025 Q4
$83.64M
Revenue
$809.84M
Net income
$110.75M
Diluted EPS
1.80
Operating cash flow
$87.58M
Free cash flow
$83.64M
Fetching…
Sources
Revenue
$647.04M
Net income
$101.49M
Diluted EPS
1.64
Operating cash flow
$137.76M
Free cash flow
$134.49M
Fetching…
Sources
Is it cheap or expensive?
Fair value $17.93 vs current price $18.11
Wall Street consensus is the average analyst price target: $14.93 (-16.7% lower than our fair-value estimate).
Our most-likely fair value is $17.93 a share — about 1.0% away from today's price of $18.11, so the stock currently looks fairly priced.
Is it drowning in debt?
Watch
Net debt $366.1M. Interest coverage 7.0x.
Net debt
$366.09M
Interest coverage
7.01x
Oddity Tech Ltd.'s profit covers its interest bill about 7.0 times over. which is stronger than every peer shown here and 1 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Watch
Worse cushion
Baseline
Better cushion
ODD
BASELINE
Oddity Tech Ltd.
Total debt $559.24M Interest coverage 7.01x This is the baseline the peer rows are being compared against.
Total debt $929.30M Interest coverage 3.22x -54% vs ODD Carries about 2.2x less debt cushion than ODD.
Total debt $3.30B Interest coverage 1.53x -78% vs ODD Carries about 4.6x less debt cushion than ODD.
Total debt $9.51M Interest coverage -53.17x -100% vs ODD This peer has almost no interest-payment cushion compared with ODD.
Total debt $1.28B Interest coverage 2.67x -62% vs ODD Carries about 2.6x less debt cushion than ODD.
What you should know
The case for and against ODD
3 Rewards
2 Risks
Rewards
-
Revenue grew 25.2% last year.
-
Returns 5.1% on equity, ahead of 66% of its peers.
-
Free cash flow was positive in 5/10 years.
Risks
-
Stock trades 161.4% above its 5-year average P/E.
-
Operating margin compressed from 8.5% to -0.7% over 3 years.
The numbers
All the key metrics, grouped by purpose
Tap any ? icon to learn what it means.
Valuation
How expensive the stock looks
P/E (TTM)
82.32x
Forward P/E
16.07x
P/B
3.41x
P/S
1.23x
EV/EBITDA
249.94x
PEG ratio
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Profitability
How much profit each dollar creates
Gross margin
70.0%
Operating margin
-0.7%
Net margin
2.2%
ROE
5.1%
ROA
-0.5%
Health
Liquidity and balance-sheet strength
Debt / equity
2.30x
Current ratio
3.45x
Quick ratio
1.81x
Total debt
$559.24M
Total cash
$193.15M
Growth
How the business has been compounding
Revenue TTM
$2.29B
Revenue 5Y CAGR
38.1%
EPS TTM
0.22
EPS 5Y CAGR
67.8%
Cash flow
How much cash the business throws off
Operating CF TTM
$351.83M
Free CF TTM
$83.64M
FCF margin
3.7%
Dividend
Shareholder payout
Yield
—
Payout ratio
0.0%
Last ex-div date
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