One-glance verdict
$107.76 our estimate vs market $18.78
Wall Street consensus: $28.99 (-73.1% lower than our fair-value estimate)
83% below our estimate, below the bear case
Fundamentals snapshot
PINS · NYQ · Communication Services · Internet Content & Information
Current price
$18.78
52-week range
$13.84 - $37.05
Market cap
$10.64B
One-glance verdict
Wall Street consensus: $28.99 (-73.1% lower than our fair-value estimate)
83% below our estimate, below the bear case
Balance sheet
Net cash $78.27M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Pinterest is like a digital scrapbook where people discover and save ideas, from recipes to home decor, using images and videos. The company makes almost all its money by selling targeted ads to businesses that want to reach people who are actively planning purchases. Pinterest's financial success depends on growing its user base and proving to advertisers that showing products on its platform leads to sales.
Pinterest was founded in 2009 by Ben Silbermann, Evan Sharp, and Paul Sciarra, growing out of an earlier, unsuccessful shopping app called Tote. Silbermann, an avid collector since childhood, wanted to create a digital space for people to collect and share things that inspire them. The platform launched in March 2010 as a digital pinboard, initially to a small, invitation-only group of users. A key turning point was the launch of its iPhone app in March 2011, which significantly boosted its growth, followed by being named one of TIME Magazine's "50 Best Websites of 2011." The company went public, meaning it started selling shares of the company to the public, in April 2019.
Pinterest is a visual discovery engine, like a digital version of a corkboard where you can "pin" ideas and interests. Users search for and save images and videos, called Pins, for inspiration on everything from recipes and home decor to fashion and travel. These Pins are organized into collections called boards, which can be kept private for personal planning or made public to share with others. Unlike many social media sites focused on sharing personal updates, people use Pinterest to find ideas, plan projects, and discover products they might want to buy.
Pinterest makes almost all of its money—about 99%—from advertising. Businesses pay Pinterest to show their ads, called Promoted Pins, to users who are likely to be interested in their products. These ads look very similar to regular Pins and appear in users' feeds and search results, fitting in with the platform's visual style. Advertisers can target their ads based on what users are searching for and saving, which is effective because people often come to Pinterest with a high intent to make a purchase or start a project.
The company's main focus is on making the platform more "shoppable," turning the inspiration users find into actual purchases. This involves improving e-commerce (the buying and selling of goods online) features so people can buy products directly through Pins. A major part of this strategy is a heavy investment in artificial intelligence (AI), which is technology that allows computers to learn and make smart decisions. Pinterest is using AI to personalize the content and ads each user sees, essentially turning the platform into a smart shopping assistant that understands individual tastes and helps users discover new products.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $28.99 (-73.1% lower than our fair-value estimate).
Our most-likely fair value is $107.76 a share — about 473.8% above today's price of $18.78, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net cash $78.3M - more cash than debt. Interest coverage 21.0x.
Pinterest, Inc.'s profit covers its interest bill about 21.0 times over. which is stronger than most peers shown here and 1 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $1.20B Interest coverage 21.03x This is the baseline the peer rows are being compared against.
Total debt $4.23B Interest coverage -4.36x -100% vs PINS This peer has almost no interest-payment cushion compared with PINS.
Total debt $3.08B Interest coverage 19.88x -5% vs PINS Has roughly the same debt cushion as PINS.
Total debt $541.11M Interest coverage 70.90x +237% vs PINS Carries about 3.4x more debt cushion than PINS.
What you should know
The numbers
Tap any ? icon to learn what it means.
Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know