One-glance verdict
$39.46 our estimate vs market $45.50
Wall Street consensus: $47.47 (20.3% higher than our fair-value estimate)
15% above our estimate
Fundamentals snapshot
RBLX · NYQ · Communication Services · Electronic Gaming & Multimedia
Current price
$45.50
52-week range
$33.88 - $142.00
Market cap
$32.50B
One-glance verdict
Wall Street consensus: $47.47 (20.3% higher than our fair-value estimate)
15% above our estimate
Balance sheet
Net cash $1.18B. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Roblox is a massive online platform where millions of users, primarily younger people, play games and interact in virtual worlds. The company makes money by selling a digital currency called "Robux," which players use to buy virtual items and experiences within the games. This is important because Roblox doesn't create most of the games itself; instead, it provides the tools for a huge community of independent developers to build and earn money on the platform.
Roblox was founded in 2004 by David Baszucki and Erik Cassel, originally as an educational tool called "DynaBlocks" to simulate physics experiments. They soon realized its potential as a gaming platform and officially launched it as Roblox in 2006. The platform's popularity grew steadily, especially among younger audiences, by allowing users to create and share their own games. A key turning point was the introduction of Robux, a virtual currency, and the Developer Exchange (DevEx) program in 2013, which allowed creators to earn real money from their games. The company experienced massive growth in the late 2010s, which was further accelerated by the COVID-19 pandemic, and it became a publicly traded company in March 2021.
Roblox operates a global online platform that is more like a universe of games than a single game. Millions of user-created 3D experiences, often referred to as "games," are available for anyone to play for free. The company provides the tools for creation through "Roblox Studio," a free software application that lets developers build and publish their own games on the platform. Roblox also provides the underlying technology and infrastructure (the systems that make everything run) to host these millions of experiences for users on phones, computers, and gaming consoles.
The main way Roblox makes money is by selling its virtual currency, called Robux, to users. Players purchase Robux with real money to buy virtual items for their avatar (their character in the game), such as clothing and accessories, or to gain special advantages and abilities within the millions of games on the platform. This is the company's largest source of income. Roblox also offers a "Roblox Plus" subscription, which gives users a monthly allowance of Robux and other exclusive benefits for a recurring fee.
While users spend money on Robux, a significant portion of that money goes to the independent creators and developers who build the games. When a player spends Robux within a specific game, the developer of that game earns a share of it. Through the Developer Exchange program (often called "DevEx"), eligible creators can convert the Robux they've earned back into real-world currency. This system incentivizes developers to create popular and engaging content, which in turn attracts more players to the platform.
A smaller but growing part of the business involves partnerships with major brands. Companies like Disney, Lego, and Walmart have paid to create their own branded experiences, virtual items, and advertisements within the Roblox platform to reach its large user base. Instead of traditional ads, these are often interactive events or virtual spaces that users can engage with, making advertising feel more like part of the game. This allows brands to connect with millions of users in a more immersive way than typical online ads.
Roblox's leadership is focused on expanding the platform's appeal beyond its traditional younger audience to attract older users. They are encouraging the creation of more complex and high-quality games, such as role-playing and strategy games, to cater to this demographic. The company is also investing heavily in artificial intelligence (AI) to make game creation easier and more accessible for developers. Another key priority is growing internationally and continuing to build out immersive advertising opportunities for brands on the platform.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $47.47 (20.3% higher than our fair-value estimate).
Our most-likely fair value is $39.46 a share — about 13.3% away from today's price of $45.50, so the stock currently looks fairly priced.
Is it drowning in debt?
Net cash $1.2B - more cash than debt. Interest coverage -30.8x.
Roblox Corporation's profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here and 2 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $1.84B Interest coverage -30.79x This is the baseline the peer rows are being compared against.
Total debt $2.94B Interest coverage -0.67x Neither company has much profit cushion over interest right now.
Total debt $1.87B Interest coverage 21.92x This peer still has a real interest-payment cushion, while RBLX does not.
Total debt $2.32B Interest coverage -19.95x Neither company has much profit cushion over interest right now.
Total debt $1.88B Interest coverage 9.06x This peer still has a real interest-payment cushion, while RBLX does not.
Total debt $4.13B Interest coverage 59.07x This peer still has a real interest-payment cushion, while RBLX does not.
What you should know
The numbers
Tap any ? icon to learn what it means.
Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know