One-glance verdict
$2.10 our estimate vs market $2.85
Wall Street consensus: $4.60 (119.4% higher than our fair-value estimate)
36% above our estimate
Fundamentals snapshot
SFIX · NMS · Consumer Cyclical · Apparel Retail
Current price
$2.85
52-week range
$2.81 - $5.94
Market cap
$380.26M
One-glance verdict
Wall Street consensus: $4.60 (119.4% higher than our fair-value estimate)
36% above our estimate
Balance sheet
Net cash $112.28M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Stitch Fix is an online personal styling company that sends customers a box of clothes and accessories chosen specifically for them by stylists and software. The company makes money when a customer decides to keep and pay for items from their box, creating a model built on repeat purchases. This means Stitch Fix's success depends on how accurately it can predict what people will like and buy, turning one-time shoppers into loyal, long-term customers.
Stitch Fix was started in 2011 by Katrina Lake, who had the idea while she was a student at Harvard Business School to make shopping for clothes more personal and convenient. The company began by sending curated boxes of clothing, selected by stylists with the help of data, to women. Over the years, it expanded to include clothing for men, kids, and a wider range of sizes. The company became publicly traded in 2017, but later faced challenges with slowing growth, leading to a change in leadership and a renewed focus on its core business in the United States.
Stitch Fix is an online personal styling service that sends clothing and accessories directly to customers. Instead of customers endlessly scrolling through websites, the company uses a combination of computer algorithms (a set of rules for a computer to follow) and human stylists to pick out items suited to each person's taste, size, and budget. Customers fill out a style profile online to get started. The service is designed for people who want a more personalized way to shop for clothes without having to go to a physical store.
This is the company's original and best-known service, where customers receive a box of curated clothing and accessories, called a "Fix." For each Fix, the customer pays a styling fee (a charge for the stylist's time and expertise), which can be applied as a credit towards any items they decide to purchase. They can try on the items at home, keep what they like, and send back the rest for free. This service makes up the core of Stitch Fix's business and is the primary way it builds a relationship with its customers.
Freestyle is a newer way for customers to shop with Stitch Fix, allowing them to buy individual items directly from a personalized online store. Unlike the Fix, there's no need to order a full box of clothes; customers can browse and purchase items whenever they want. The items shown in the Freestyle shop are still tailored to each customer's style preferences and size. This part of the business offers more flexibility and is designed to complement the core Fix service, letting customers shop between their scheduled shipments.
The company's current focus is on improving its core personal styling service and returning to profitable growth. Management is concentrating on enhancing the quality of the "Fix" experience to better meet customer expectations. They are also working to expand the variety of clothing offered and are using artificial intelligence (computer systems that can perform tasks that normally require human intelligence) to help with everything from clothing design to personalized recommendations. The strategy is to create a more efficient and engaging shopping experience that keeps customers coming back.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $4.60 (119.4% higher than our fair-value estimate).
Our most-likely fair value is $2.10 a share — about 26.4% away from today's price of $2.85, so the stock currently looks fairly priced.
Is it drowning in debt?
Net cash $112.3M - more cash than debt. Interest coverage -3.6x.
Stitch Fix, Inc.'s profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here and 4 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $74.53M Interest coverage -3.63x This is the baseline the peer rows are being compared against.
Total debt $196.00M Interest coverage -2.83x Neither company has much profit cushion over interest right now.
Total debt $50.61M Interest coverage -11.33x Neither company has much profit cushion over interest right now.
Total debt $463.31M Interest coverage -0.86x Neither company has much profit cushion over interest right now.
Total debt $25.45M Interest coverage -5.12x Neither company has much profit cushion over interest right now.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know