One-glance verdict
$50.28 our estimate vs market $145.09
Wall Street consensus: $171.15 (240.4% higher than our fair-value estimate)
189% above our estimate, beyond the bull case
Fundamentals snapshot
SHOP · NMS · Technology · Software - Application
Current price
$145.09
52-week range
$94.00 - $182.19
Market cap
$188.28B
One-glance verdict
Wall Street consensus: $171.15 (240.4% higher than our fair-value estimate)
189% above our estimate, beyond the bull case
Balance sheet
Net cash $4.77B. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Shopify provides an all-in-one toolkit for anyone who wants to create and manage their own online or physical stores. The company makes money mainly from the monthly subscription fees businesses pay to use its platform, which creates predictable recurring revenue (income that comes in regularly, like a subscription), and by taking a small cut of every sale a store makes. This matters because Shopify's success is directly tied to the success of the thousands of independent businesses using its tools, so it grows as they sell more products.
Shopify started in 2004 because its founders wanted to sell snowboarding equipment online but were frustrated with the existing e-commerce tools. They decided to build their own platform, which they initially used for their store, called Snowdevil. Realizing that other merchants needed a better way to sell online, they launched their software as Shopify in 2006. Key turning points included launching an App Store in 2009, which allowed other developers to add features, and introducing Shopify Payments in 2013, which made it easier for businesses to accept credit cards. The company grew rapidly, especially during the COVID-19 pandemic when many businesses moved online.
Shopify provides the tools for anyone to create their own online store and sell products directly to customers. Think of it as a one-stop shop for a business that wants to sell things online, providing everything from the website design to payment processing and inventory management (keeping track of what you have in stock). It's designed to be user-friendly, so someone with no technical skills can set up a professional-looking online shop. The platform is used by a huge range of businesses, from individual entrepreneurs to large, well-known brands.
This is one of the two main ways Shopify makes money and involves charging merchants a recurring monthly or annual fee to use its platform. These plans come in different tiers, from a basic plan for new businesses to a more advanced and expensive plan called Shopify Plus for large-scale enterprises. This part of the business provides a steady and predictable stream of revenue (money the company earns). This segment accounts for a smaller portion of Shopify's total revenue compared to its other main business line.
This is Shopify's largest and fastest-growing source of revenue, making up the majority of its income. Instead of a flat fee, this segment makes money by taking a small percentage of the sales that businesses make through their Shopify stores. This includes fees for using Shopify Payments, its own payment processor, as well as revenue from services like shipping labels, small business loans (Shopify Capital), and point-of-sale hardware for in-person stores. Essentially, as the businesses using Shopify sell more, Shopify makes more money, aligning its success with the success of its merchants.
Shopify is focused on being the main platform for businesses that want to sell everywhere, both online and in physical stores, an approach often called "unified commerce". They are continuing to expand internationally, helping businesses in different countries sell to a global audience. The company is also investing in its fulfillment network, which helps merchants store and ship their products, directly competing with services like Amazon's. Another key priority is expanding its ecosystem of apps and services, which makes the platform more valuable and harder for merchants to leave.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $171.15 (240.4% higher than our fair-value estimate).
Our most-likely fair value is $50.28 a share — about 65.3% below today's price of $145.09, so the stock currently looks expensive (overvalued).
Is it drowning in debt?
Net cash $4.8B - more cash than debt. Interest coverage 1639.1x.
Shopify Inc.'s profit covers its interest bill about 1639.1 times over. which is stronger than every peer shown here and 1 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $178.00M Interest coverage 1,639.13x This is the baseline the peer rows are being compared against.
Total debt $7.08B Interest coverage 33.10x -98% vs SHOP Carries about 49.5x less debt cushion than SHOP.
Total debt $2.04B Interest coverage 0.46x -100% vs SHOP Carries about 3584.2x less debt cushion than SHOP.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know