One-glance verdict
$15.99 our estimate vs market $15.84
Wall Street consensus: $18.62 (16.5% higher than our fair-value estimate)
1% below our estimate
Fundamentals snapshot
SONO · NMS · Technology · Consumer Electronics
Current price
$15.84
52-week range
$12.44 - $19.82
Market cap
$1.87B
One-glance verdict
Wall Street consensus: $18.62 (16.5% higher than our fair-value estimate)
1% below our estimate
Balance sheet
Net cash $204.20M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Sonos sells high-end wireless speakers, soundbars, and headphones that are designed to work together throughout a home. The company makes most of its money from these one-time hardware sales, focusing on getting customers to buy their first product and then add more over time. This strategy creates an ecosystem (a family of products that work together), encouraging repeat purchases from a loyal customer base.
Founded in 2002, Sonos set out to reinvent home audio for the digital age. The founders envisioned a system that could play music wirelessly in any room, controlled from the palm of your hand. After launching its first products in 2005, a key turning point was the release of the iPhone; Sonos created an app that turned the phone into a controller, making its system much more accessible. The company went public in 2018, trading on the NASDAQ stock exchange.
Sonos sells a range of audio products that connect to each other wirelessly over a Wi-Fi network. This allows you to play music in a single room or have the same song playing perfectly synchronized throughout your entire house. Their products include speakers of different sizes, soundbars for TVs, subwoofers for deep bass, and components to connect your existing stereo equipment to the Sonos system. Recently, the company expanded into personal audio with the launch of its first headphones.
This is the company's core business and largest source of revenue (the money it makes from sales). It includes a variety of wireless speakers designed for different rooms and purposes, from small speakers for a bedroom to more powerful ones for a living room. Customers buy these to start or expand their home audio system. This category also includes portable, battery-powered speakers that can be used both at home over Wi-Fi and on the go using Bluetooth.
A significant part of the business comes from products that upgrade the sound of your television. This includes soundbars, which are long, thin speakers that sit in front of your TV to provide clearer and more immersive audio than the TV's built-in speakers. Customers can also add wireless subwoofers for more powerful bass and pairs of smaller speakers as rear surrounds for a true home cinema experience. This modular approach allows people to build a home theater system over time.
This smaller category includes products that connect other audio equipment to the Sonos ecosystem. For example, the Sonos Port can plug into a traditional stereo receiver, allowing it to stream music and be part of the whole-home system. The Sonos Amp does the same but also has a built-in amplifier (a device that powers traditional, non-wireless speakers). The company also sells accessories like speaker stands, wall mounts, and cables.
The company's current strategy focuses on encouraging existing customers to add more Sonos products to their homes. Management sees a large opportunity in increasing the number of devices per household and converting homes with a single speaker into multi-room systems. After a challenging period that included a widely criticized app update, the new leadership is also prioritizing improvements to its software to ensure the system is reliable and easy to use. Finally, Sonos is looking to expand into new product categories, as seen with its recent launch of headphones, to reach customers beyond the home.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $18.62 (16.5% higher than our fair-value estimate).
Our most-likely fair value is $15.99 a share — about 1.0% away from today's price of $15.84, so the stock currently looks fairly priced.
Is it drowning in debt?
Net cash $204.2M - more cash than debt. Interest coverage -70.9x.
Sonos, Inc.'s profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here and 1 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $56.82M Interest coverage -70.87x This is the baseline the peer rows are being compared against.
Total debt $84.39M Interest coverage 16.27x This peer still has a real interest-payment cushion, while SONO does not.
Total debt $86.05M Interest coverage -7.35x Neither company has much profit cushion over interest right now.
Total debt $84.34B Interest coverage 33.83x This peer still has a real interest-payment cushion, while SONO does not.
Total debt $12.05B Interest coverage 43.67x This peer still has a real interest-payment cushion, while SONO does not.
What you should know
The numbers
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Valuation
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What you should know