One-glance verdict
Undervalued
$2.19 our estimate vs market $1.53
30% below our estimate, below the bear case
Fundamentals snapshot
Stran & Company, Inc.
SWAG · NCM · Communication Services · Advertising Agencies
Current price
$1.53
52-week range
$1.50 - $3.50
Market cap
$28.52M
Balance sheet
Healthy
-14.32x Concerning
Net cash $11.40M. Interest coverage shows how many times profit covers the interest bill.
What stands out
3 Rewards
0 Risks
3 rewards · 0 risks
- Reward Revenue grew 2.9% last year.
- Reward Returns 0.2% on equity, ahead of 20% of its peers.
- Reward Free cash flow was positive in 1/10 years.
What this company does
Stran & Company, Inc.
Stran & Company helps other businesses design and distribute promotional products, like company-branded pens, hats, and other "swag." The company earns revenue (the money a company makes from sales) by managing the entire supply chain (the process of making and delivering a product) for its clients, from finding suppliers to storing and shipping the items. This is important because handling these large, often recurring orders for corporate clients can provide a steady and predictable source of income.
How the company got here
Founded in 1994 by Andrew Shape and Andrew Stranberg, the company started as a provider of branded merchandise. For over two decades, it focused on helping other businesses create and distribute promotional products. A key turning point was its decision to become a publicly traded company in November 2021, listing on the Nasdaq stock exchange under the ticker symbol SWAG. More recently, the company expanded its services by acquiring another business, the Gander Group, which broadened its expertise into loyalty programs, especially for the casino and gaming industries.
What it actually does
Think of Stran & Company as a one-stop shop for businesses that want to promote their brand using physical items. If you've ever received a t-shirt with a company logo, a branded coffee mug, or a pen from a business, that's the kind of product Stran helps create and distribute. They handle the entire process for their clients, from designing the items to sourcing them from manufacturers, storing them in warehouses, and shipping them out. The goal is to help businesses connect with their customers and employees to build lasting brand loyalty.
Stran
This is the company's original and largest line of business, focused on providing branded merchandise and promotional products. It works with companies in many sectors, like healthcare, technology, and manufacturing, to create custom items for marketing campaigns, trade shows, and corporate gifts. This segment is responsible for the majority of the company's revenue (the total money it brings in from sales). For example, in the first three months of 2026, this part of the business accounted for about 75% of total sales.
Stran Loyalty Solutions (SLS)
This part of the company designs and manages loyalty and incentive programs for other businesses. For instance, a casino might hire Stran to create a rewards program where customers can earn branded merchandise for their continued business. This segment grew significantly after Stran acquired another company that specialized in this area, particularly for the gaming and hospitality industries. While smaller than the main promotional products business, it represents a distinct and growing part of the company, making up about 25% of revenue in early 2026.
What management is betting on now
The company is focused on deepening its relationships with large corporate clients to create ongoing, repeatable business instead of one-off projects. They are also investing in technology, such as launching a new digital platform to make it easier for clients to manage their marketing materials and order products. Another key part of their strategy is to continue looking for smaller companies to acquire, which can help them grow and expand into new markets or services. Management has also stated a focus on improving profitability (the ability to make a profit after all expenses are paid).
Price history
How the share price has moved
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Loading price history…
Earnings history
Last 8 quarters — what happened
Click any quarter to read the call summary and what the numbers say.
FY2024 Q3
$-2.88M
FY2024 Q4
$1.24M
FY2025 Q1
$-6.01M
FY2025 Q2
$6.35M
FY2025 Q3
$-5.87M
FY2025 Q4
$38.00K
FY2026 Q1
$1.18M
FY2026 Q2
$358.00K
Revenue
$33.36M
Net income
$309.00K
Diluted EPS
0.02
Operating cash flow
$375.00K
Free cash flow
$358.00K
Fetching…
Sources
Revenue
$31.25M
Net income
$744.00K
Diluted EPS
0.04
Operating cash flow
$1.18M
Free cash flow
$1.18M
Fetching…
Sources
Revenue
$28.94M
Net income
$243.00K
Diluted EPS
0.02
Operating cash flow
$161.00K
Free cash flow
$38.00K
Fetching…
Sources
Revenue
$25.98M
Net income
$-1.24M
Diluted EPS
-0.07
Operating cash flow
$-5.37M
Free cash flow
$-5.87M
Fetching…
Sources
Revenue
$32.58M
Net income
$643.00K
Diluted EPS
0.03
Operating cash flow
$6.42M
Free cash flow
$6.35M
Fetching…
Sources
Revenue
$28.69M
Net income
$-393.00K
Diluted EPS
-0.02
Operating cash flow
$-5.89M
Free cash flow
$-6.01M
Fetching…
Sources
Revenue
$26.99M
Net income
$-590.00K
Diluted EPS
-0.02
Operating cash flow
$1.33M
Free cash flow
$1.24M
Fetching…
Sources
Revenue
$20.14M
Net income
$-2.04M
Diluted EPS
-0.11
Operating cash flow
$-2.74M
Free cash flow
$-2.88M
Fetching…
Sources
Is it cheap or expensive?
Fair value $2.19 vs current price $1.53
Our most-likely fair value is $2.19 a share — about 42.8% above today's price of $1.53, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Healthy
Net cash $11.4M - more cash than debt. Interest coverage -14.3x.
Net debt
$-11.40M
Interest coverage
-14.32x
Stran & Company, Inc.'s profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here.
Healthy
Worse cushion
Baseline
Better cushion
SWAG
BASELINE
Stran & Company, Inc.
Total debt $2.04M Interest coverage -14.32x This is the baseline the peer rows are being compared against.
Total debt $93.27M Interest coverage 2.60x This peer still has a real interest-payment cushion, while SWAG does not.
Total debt $1.79B Interest coverage 2.43x This peer still has a real interest-payment cushion, while SWAG does not.
Total debt $24.04M Interest coverage 4.95x This peer still has a real interest-payment cushion, while SWAG does not.
Total debt $4.93B Interest coverage 6.28x This peer still has a real interest-payment cushion, while SWAG does not.
What you should know
The case for and against SWAG
3 Rewards
0 Risks
Rewards
-
Revenue grew 2.9% last year.
-
Returns 0.2% on equity, ahead of 20% of its peers.
-
Free cash flow was positive in 1/10 years.
Risks
The numbers
All the key metrics, grouped by purpose
Tap any ? icon to learn what it means.
Valuation
How expensive the stock looks
P/E (TTM)
153.00x
Forward P/E
—
P/B
0.91x
P/S
0.24x
EV/EBITDA
201.42x
PEG ratio
—
Profitability
How much profit each dollar creates
Gross margin
29.7%
Operating margin
0.3%
Net margin
0.0%
ROE
0.2%
ROA
-1.1%
Health
Liquidity and balance-sheet strength
Debt / equity
0.06x
Current ratio
1.96x
Quick ratio
1.41x
Total debt
$2.04M
Total cash
$13.44M
Growth
How the business has been compounding
Revenue TTM
$119.53M
Revenue 5Y CAGR
30.8%
EPS TTM
0.01
EPS 5Y CAGR
—
Cash flow
How much cash the business throws off
Operating CF TTM
$-3.65M
Free CF TTM
$-5.50M
FCF margin
-4.6%
Dividend
Shareholder payout
Yield
—
Payout ratio
0.0%
Last ex-div date
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