One-glance verdict
$7.50 our estimate vs market $3.00
Wall Street consensus: $6.00 (-20.0% lower than our fair-value estimate)
60% below our estimate, below the bear case
Fundamentals snapshot
ZDGE · ASE · Communication Services · Internet Content & Information
Current price
$3.00
52-week range
$2.21 - $4.70
Market cap
$39.21M
One-glance verdict
Wall Street consensus: $6.00 (-20.0% lower than our fair-value estimate)
60% below our estimate, below the bear case
Balance sheet
Net cash $19.34M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Zedge offers smartphone apps for personalizing your phone with wallpapers and ringtones, as well as a photography game, making money mostly from ads and in-app purchases. The company's business model depends on attracting a very large base of free users to generate advertising revenue (money paid by other companies to show their ads). Zedge's growth relies on keeping these users engaged and converting some of them into paying customers for premium content.
Zedge was founded in Norway in 2003 and started as a platform for people to personalize their mobile devices. It became a publicly traded company in the U.S. in 2016. Over the years, it has grown by adding more content and features, like a marketplace for artists to sell their work. To expand its offerings, Zedge acquired Emojipedia, the go-to source for all things emoji, in 2021, and then a photography game called GuruShots in 2022.
Zedge provides a variety of apps and websites that let you personalize your phone and express yourself digitally. Think of it as a giant digital marketplace for things like phone wallpapers, ringtones, and notification sounds. It also owns a popular photography game and the main online encyclopedia for emojis. The company makes money through a mix of advertising, paid subscriptions for premium features, and a virtual currency system where users can buy digital goods.
This is the company's main product, a mobile app where you can find a huge collection of wallpapers, video wallpapers, ringtones, and other sounds to customize your phone. Much of the content is free, which attracts millions of users. This segment makes money primarily from advertising shown to free users, but also offers paid subscriptions to remove ads and unlock premium content. Artists and creators can also sell their unique content directly to users in a special section called the Zedge Premium Marketplace, from which Zedge takes a share.
This is a skill-based photography game where amateur photographers can enter contests and compete against each other with their photos. It's designed to be a fun and competitive community for people who love photography. This part of the business makes money through in-app purchases, where players can buy virtual items to get an advantage in the game's challenges. While a smaller part of the company's revenue, Zedge is working on connecting GuruShots photographers to its main marketplace to sell their pictures.
Zedge owns the leading website for everything you want to know about emojis. If you've ever searched for the meaning of an emoji or what it looks like on different phones, you've likely used Emojipedia. This segment primarily generates revenue (money a company receives from its business activities) through advertising on its website. It serves as a valuable source of information and attracts a large audience, which supports the company's advertising business.
Zedge is heavily focused on integrating Artificial Intelligence (AI) into its products, especially with its 'pAInt' feature that lets users create their own unique wallpapers by simply typing a description. They are also working on creating better connections between their different apps, for example by making it easy for photographers from GuruShots to sell their photos on the Zedge Marketplace. Another key priority is growing the number of paying subscribers for its main app to create a more predictable stream of revenue. Recently, the company has been focused on reducing costs and streamlining its operations to improve profitability (the ability of a business to make a profit).
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $6.00 (-20.0% lower than our fair-value estimate).
Our most-likely fair value is $7.50 a share — about 149.9% above today's price of $3.00, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net cash $19.3M - more cash than debt. Interest coverage 0.2x.
Zedge, Inc.'s profit covers its interest bill about 0.2 times over. which is stronger than every peer shown here and 4 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $347.00K Interest coverage 0.24x This is the baseline the peer rows are being compared against.
Total debt $4.71M Interest coverage -14.80x -100% vs ZDGE This peer has almost no interest-payment cushion compared with ZDGE.
Total debt $36.32M Interest coverage -9.11x -100% vs ZDGE This peer has almost no interest-payment cushion compared with ZDGE.
Total debt $0.00 Interest coverage -1.55x -100% vs ZDGE This peer has almost no interest-payment cushion compared with ZDGE.
Total debt $14.42M Interest coverage -3.98x -100% vs ZDGE This peer has almost no interest-payment cushion compared with ZDGE.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know