One-glance verdict
$34.77 our estimate vs market $71.52
Wall Street consensus: $99.09 (185.0% higher than our fair-value estimate)
106% above our estimate
Fundamentals snapshot
AFRM · NMS · Financial Services · Credit Services
Current price
$71.52
52-week range
$42.09 - $90.44
Market cap
$24.13B
One-glance verdict
Wall Street consensus: $99.09 (185.0% higher than our fair-value estimate)
106% above our estimate
Balance sheet
Net debt $8.32B. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Affirm provides a "buy now, pay later" service, allowing people to purchase items from stores and pay for them over time in installments. The company makes money primarily by charging fees to the merchants who offer this payment option and from interest paid by shoppers on their payment plans. Affirm's success depends on growing its network of both stores and consumers who value this flexible way to pay.
Affirm was started in 2012 by Max Levchin, who also co-founded PayPal, to offer a more modern and transparent way to borrow money than traditional credit cards. The company grew by partnering with online stores, allowing shoppers to pay for purchases in fixed installments. A key moment was its initial public offering (IPO, when a private company first sells shares of stock to the public) in 2021, which gave it more capital (money for investment) to grow. Over time, Affirm has expanded from just a checkout option to a broader payment network, including a physical card and a consumer app.
Affirm offers a service known as "Buy Now, Pay Later" (BNPL), which lets you buy something immediately and pay for it over time in several set payments. When you're shopping online or in a store, you can choose Affirm at checkout to split the cost of your purchase into installments, for example, four payments every two weeks or monthly payments for larger items. Unlike a credit card where the interest can pile up, Affirm shows you the total cost upfront, including any interest, so you know exactly what you'll pay. The company makes an instant decision on whether to approve the loan based on the information you provide and a quick credit check that doesn't affect your credit score.
This is Affirm's main source of income, where it charges stores a fee for offering its payment plan to customers. Businesses are willing to pay this fee because offering installment plans can encourage shoppers to buy more and complete their purchases instead of abandoning their carts. Affirm pays the merchant (the store selling the goods) the full purchase amount right away, taking on the risk of the loan itself. These fees are a significant part of Affirm's overall revenue (the total money a company brings in from sales).
Affirm also makes money by charging interest on some of the loans it provides to consumers. While many smaller purchases can be paid off with zero interest, for larger items or longer repayment periods, Affirm will charge an interest rate, which is a percentage of the loan amount. This interest is clearly shown to the shopper as a fixed dollar amount before they agree to the loan, so there are no surprises. This is a major way Affirm earns money directly from the shoppers who use its service.
When a shopper uses the Affirm Card, which is a physical debit card, Affirm earns a small fee from the transaction. This fee, known as an interchange fee, is paid by the merchant's bank to the cardholder's bank for the convenience of accepting card payments. While this is a smaller piece of the business compared to merchant fees and interest income, it's a growing area as more people use the Affirm Card for everyday purchases.
Affirm doesn't hold onto every loan it originates (creates); it sells some of them to third-party investors and financial partners. When it sells a bundle of loans, it can earn an upfront gain on the sale. Often, even after selling the loan, Affirm will continue to manage the payments and customer service for that loan, earning a fee for this work, which is called loan servicing. This strategy allows Affirm to free up its own money to lend to more customers while still generating revenue.
Affirm is focused on becoming a go-to payment option for all types of shopping, not just at the online checkout. A major priority is expanding the use of its Affirm Card, which allows customers to use its pay-over-time feature anywhere debit cards are accepted. The company is also growing its network of merchant partners and expanding internationally into places like the U.K. and Australia. Management believes that by using its technology for smart underwriting (the process of deciding whether to give someone a loan), it can continue to grow profitably while offering a transparent alternative to traditional credit.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $99.09 (185.0% higher than our fair-value estimate).
Our most-likely fair value is $34.77 a share — about 51.4% away from today's price of $71.52, so the stock currently looks fairly priced.
Is it drowning in debt?
Net debt $8.3B. Interest coverage 1.9x.
Affirm Holdings, Inc.'s profit covers its interest bill about 1.9 times over. which is weaker than most peers shown here.
Total debt $10.02B Interest coverage 1.92x This is the baseline the peer rows are being compared against.
Total debt $14.22B Interest coverage 14.50x +656% vs AFRM Carries about 7.6x more debt cushion than AFRM.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know