One-glance verdict
$3.37 our estimate vs market $4.14
Wall Street consensus: $5.00 (48.4% higher than our fair-value estimate)
23% above our estimate
Fundamentals snapshot
DLTH · NMS · Consumer Cyclical · Apparel Retail
Current price
$4.14
52-week range
$2.02 - $5.09
Market cap
$157.34M
One-glance verdict
Wall Street consensus: $5.00 (48.4% higher than our fair-value estimate)
23% above our estimate
Balance sheet
Net debt $114.30M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Duluth Holdings sells its own brand of tough, practical clothing and workwear, like its well-known "Fire Hose" pants and "Buck Naked" underwear. It makes most of its money by selling directly to customers through its own stores and website, which can help its profit margins (the percentage of each sale the company keeps after costs are paid). This direct approach gives the company more control over its brand and pricing, helping it build a loyal base of customers who seek out its unique products.
Duluth Trading got its start in 1989, not in a fancy office, but on a barge in Duluth, Minnesota, founded by two brothers. Their first hit product wasn't clothing, but a durable tool organizer for construction workers called the 'Bucket Boss'. The company grew by selling practical gear through catalogs and became known for solving everyday problems, like their famous 'Longtail T-Shirt' designed to prevent 'plumber's crack'. After a few ownership changes, the company expanded significantly, opening physical retail stores and launching a women's line in 2005. The parent company, Duluth Holdings Inc., became publicly traded on the stock market in 2015, allowing anyone to buy a small piece of the company.
Duluth Trading sells tough, functional clothing and gear for men and women who lead active, hands-on lives. Think durable work pants, comfortable underwear, and clever outdoor apparel designed to solve common frustrations. You'll find their products under brand names like Duluth Trading Co., Alaskan Hardgear (for outdoor activities), and specific product lines like 'Fire Hose' pants and 'Buck Naked' underwear. The company's goal is to be a lifestyle brand for people who value practical, high-quality gear that is built to last.
This is the company's largest business, making up the majority of its sales. It's how the company started and involves selling products directly to shoppers through its website and mail-order catalogs. When a customer places an order online or over the phone, the company ships the product from its warehouse straight to their home. This sales channel allows Duluth to reach customers all across the country, even in areas where they don't have a physical store.
This part of the business involves selling products through the company's own physical stores, which they describe as a 'store like no other'. As of late 2025, the company operated over 60 stores across the United States. These stores are designed to give customers a hands-on experience with the products and the brand's unique, often humorous, personality. While it's a smaller part of the business compared to online sales, management sees the stores as a critical way to connect with customers and bring the brand to life.
Management is currently focused on a turnaround plan called 'Build to Last,' which prioritizes making the business more profitable over just making more sales. A key part of this strategy is to sell more items at full price by reducing the number of sales and discounts offered. They are also tightening up on inventory (the amount of products they keep on hand) to avoid having too much unsold merchandise. The goal is to strengthen the brand's reputation for quality and build a more financially stable company for the long term, with future plans to grow its women's line and customer loyalty programs.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $5.00 (48.4% higher than our fair-value estimate).
Our most-likely fair value is $3.37 a share — about 18.6% away from today's price of $4.14, so the stock currently looks fairly priced.
Is it drowning in debt?
Net debt $114.3M. Interest coverage -1.7x.
Duluth Holdings Inc.'s profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here.
Total debt $141.09M Interest coverage -1.72x This is the baseline the peer rows are being compared against.
Total debt $93.27M Interest coverage 2.60x This peer still has a real interest-payment cushion, while DLTH does not.
Total debt $130.01M Interest coverage 3.72x This peer still has a real interest-payment cushion, while DLTH does not.
Total debt $76.67M Interest coverage 1.21x This peer still has a real interest-payment cushion, while DLTH does not.
Total debt $806.05M Interest coverage 195.90x This peer still has a real interest-payment cushion, while DLTH does not.
Total debt $227.20M Interest coverage 3.65x This peer still has a real interest-payment cushion, while DLTH does not.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know