One-glance verdict
$81.39 our estimate vs market $12.85
Wall Street consensus: $19.50 (-76.0% lower than our fair-value estimate)
84% below our estimate, below the bear case
Fundamentals snapshot
DSP · NMS · Technology · Software - Application
Current price
$12.85
52-week range
$8.56 - $14.80
Market cap
$854.50M
One-glance verdict
Wall Street consensus: $19.50 (-76.0% lower than our fair-value estimate)
84% below our estimate, below the bear case
Balance sheet
Net cash $170.91M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Viant Technology Inc. sells a software platform that helps businesses buy digital ads automatically across things like streaming TV and websites. Their main money comes from businesses using their ad-buying tools, which matters because it shows how much demand there is for their technology. This means they help companies advertise more effectively by using smart technology to reach the right people.
Viant Technology Inc. started in 1999, originally as Interactive Media Holdings, before rebranding to Viant Technology in 2015. The company has evolved within the rapidly changing digital advertising landscape. Its journey has been shaped by the shift from traditional advertising to programmatic buying, where software automates the purchase of ad space. This evolution has positioned Viant as a player in the technology that facilitates these automated ad transactions.
Viant Technology provides a sophisticated software platform that helps businesses buy digital advertisements. Think of it like a smart shopping cart for ads, but instead of groceries, it's for ad space on websites, apps, smart TVs, and even digital billboards. This platform uses technology to automatically find and purchase the best ad spots for a company's message, aiming to reach the right audience at the right time. It's all about making the process of advertising online more efficient and effective through technology.
This is Viant's core business. A Demand Side Platform (DSP) is a piece of software that advertisers use to buy ad space across the internet. Instead of calling up websites or ad networks, a DSP allows advertisers to bid on ad inventory (available ad slots) in real-time, often in fractions of a second. Viant's DSP helps clients manage their advertising campaigns across various channels like connected TVs, streaming audio, and mobile devices, aiming to optimize spending and reach. This segment is the primary way Viant generates revenue, serving advertising agencies and marketers.
Viant leverages artificial intelligence (AI) through its ViantAI product suite to enhance its advertising platform. This includes tools that help create more accurate household profiles (Household ID) by combining different digital signals, allowing advertisers to understand who they are reaching. They also offer solutions like IRIS_ID for video data sharing and the Viant Data Platform, which integrates client data with third-party data. These data-centric offerings help advertisers gain insights, improve targeting, and measure the effectiveness of their campaigns, making their ad spend more impactful.
Viant's management is focused on expanding its capabilities in programmatic advertising, particularly in high-growth areas like connected TV (CTV). They are investing in their AI and data analytics tools to provide more sophisticated targeting and measurement for advertisers. A key strategy involves offering more direct access to premium ad inventory through programs like 'Direct Access,' aiming to improve efficiency and transparency for their clients. The company is also emphasizing flexible customer engagement models, giving clients more control over their campaigns and data.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $19.50 (-76.0% lower than our fair-value estimate).
Our most-likely fair value is $81.39 a share — about 533.6% above today's price of $12.85, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net cash $170.9M - more cash than debt. Interest coverage 14.0x.
Viant Technology Inc.'s profit covers its interest bill about 14.0 times over. which is stronger than every peer shown here and 3 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $22.14M Interest coverage 13.98x This is the baseline the peer rows are being compared against.
Total debt $434.11M Interest coverage 8.58x -39% vs DSP Carries about 1.6x less debt cushion than DSP.
Total debt $40.91M Interest coverage -3.16x -100% vs DSP This peer has almost no interest-payment cushion compared with DSP.
Total debt $22.09M Interest coverage -20.30x -100% vs DSP This peer has almost no interest-payment cushion compared with DSP.
Total debt $411.94M Interest coverage 5.17x -63% vs DSP Carries about 2.7x less debt cushion than DSP.
Total debt $356.09M Interest coverage 0.58x -96% vs DSP Carries about 24.1x less debt cushion than DSP.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know