One-glance verdict
$99.81 our estimate vs market $12.34
Wall Street consensus: $19.50 (-80.5% lower than our fair-value estimate)
88% below our estimate, below the bear case
Fundamentals snapshot
DSP · NMS · Technology · Software - Application
Current price
$12.34
52-week range
$8.11 - $14.80
Market cap
$820.90M
One-glance verdict
Wall Street consensus: $19.50 (-80.5% lower than our fair-value estimate)
88% below our estimate, below the bear case
Balance sheet
Net cash $170.91M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Viant Technology provides a software platform that helps companies automatically buy advertising space on streaming TV, websites, and mobile apps. It makes money primarily by charging fees to the advertising agencies and marketing departments that use its tools to place and manage their digital ad campaigns. This is significant because as people watch less traditional TV and spend more time online, Viant's technology helps advertisers follow those audiences to these newer platforms.
Founded in 1999 by brothers Tim and Chris Vanderhook, Viant has been involved in digital advertising from the early days of the internet. A key moment in their journey was the 2011 acquisition of the social networking site Myspace. The company has evolved significantly since then, focusing on advertising technology and going public on the Nasdaq stock exchange in February 2021. Today, it operates as a software company that helps businesses buy digital ads in a more automated and efficient way.
Imagine a company wants to place video ads on streaming services, commercials on podcasts, or banner ads on websites. Viant provides the software, called a Demand-Side Platform (DSP), that lets them buy and manage all that advertising from one central place. Their system helps advertisers find the right audience for their ads across connected TVs, mobile phones, computers, and even digital billboards. Viant's technology aims to make the ad buying process cheaper and more transparent than traditional methods.
This is the core of Viant's business and accounts for all of its revenue. Think of it as a sophisticated tool that advertisers and their agencies use to purchase ad space across the internet automatically. Instead of calling up individual websites or TV networks, they use Viant's platform to run their campaigns across many different channels at once, like streaming TV, online audio, and mobile apps. Viant makes money by charging fees to these advertisers for using its software to plan, buy, and measure their ad campaigns.
Viant is heavily focused on artificial intelligence (AI) to make ad buying smarter and more automated. They've launched a product called "Outcomes" that uses AI to manage campaigns automatically to achieve a specific goal, like a certain number of product sales. The company is also concentrating on the fast-growing area of Connected TV (CTV) advertising, which are ads you see on streaming services. A key strategy is their "Direct Access" program, which creates a more direct and cost-effective way for advertisers to buy ad space on these popular streaming platforms.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $19.50 (-80.5% lower than our fair-value estimate).
Our most-likely fair value is $99.81 a share — about 708.8% above today's price of $12.34, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net cash $170.9M - more cash than debt. Interest coverage 14.0x.
Viant Technology Inc.'s profit covers its interest bill about 14.0 times over. which is stronger than every peer shown here and 3 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $22.14M Interest coverage 13.98x This is the baseline the peer rows are being compared against.
Total debt $434.11M Interest coverage 8.58x -39% vs DSP Carries about 1.6x less debt cushion than DSP.
Total debt $40.91M Interest coverage -3.16x -100% vs DSP This peer has almost no interest-payment cushion compared with DSP.
Total debt $22.09M Interest coverage -20.30x -100% vs DSP This peer has almost no interest-payment cushion compared with DSP.
Total debt $416.98M Interest coverage 5.17x -63% vs DSP Carries about 2.7x less debt cushion than DSP.
Total debt $356.09M Interest coverage 0.58x -96% vs DSP Carries about 24.1x less debt cushion than DSP.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know