One-glance verdict
$69.10 our estimate vs market $14.34
Wall Street consensus: $13.57 (-80.4% lower than our fair-value estimate)
79% below our estimate, below the bear case
Fundamentals snapshot
TTD · NGM · Communication Services · Advertising Agencies
Current price
$14.34
52-week range
$12.83 - $56.39
Market cap
$6.74B
One-glance verdict
Wall Street consensus: $13.57 (-80.4% lower than our fair-value estimate)
79% below our estimate, below the bear case
Balance sheet
Net cash $1.05B. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
The Trade Desk provides a technology platform that helps companies automatically buy advertising space across websites, mobile apps, and streaming TV services. It makes money primarily by taking a percentage of the ad dollars that its clients spend using its software. This matters because as advertising continues to move from traditional cable TV to digital streaming, The Trade Desk's platform is positioned to manage more of that spending.
The Trade Desk was started in 2009 by Jeff Green and Dave Pickles to help advertisers buy digital ads in a more modern, automated way. A key moment was their initial public offering (IPO) in 2016, which gave them the funds to grow significantly. Unlike some competitors, they chose to only work for the ad buyers, not the sellers, which built trust with their customers. Over the years, they've grown by expanding into new advertising channels like connected TV and by making strategic acquisitions to improve their technology.
The Trade Desk provides a software platform that helps companies and their advertising agencies buy digital ads. Think of it like a stock trading platform, but instead of buying stocks, advertisers are bidding to place their ads on websites, streaming services, and mobile apps. The company's technology uses data and artificial intelligence to help advertisers reach the right audience at the right time and get the most for their money. They don't own the websites or apps where the ads appear; they are an independent platform focused on getting the best results for the advertiser.
The company operates as a single business segment centered around its cloud-based, self-service software. Advertisers and their agencies pay The Trade Desk a fee, which is typically a percentage of the amount they spend on advertising through the platform. This is the company's primary way of making money. This platform allows ad buyers to create, manage, and track their advertising campaigns across various digital channels, including video, audio, and display ads on computers, mobile devices, and connected TVs.
The company is heavily focused on expanding its presence in the growing market of connected TV advertising. They are also investing in artificial intelligence to make their platform smarter and more efficient for advertisers. Another key strategy is to make the ad-buying process more transparent and to provide better ways to measure how well ads are working, especially as traditional tracking methods like cookies become less common. Management is also focused on growing their business in international markets and in the area of retail media, which involves placing ads on retailers' websites and apps.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $13.57 (-80.4% lower than our fair-value estimate).
Our most-likely fair value is $69.10 a share — about 381.8% above today's price of $14.34, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net cash $1.1B - more cash than debt. Interest coverage 8.6x.
The Trade Desk, Inc.'s profit covers its interest bill about 8.6 times over. which is stronger than most peers shown here and 1 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $434.11M Interest coverage 8.58x This is the baseline the peer rows are being compared against.
Total debt $120.79B Interest coverage 175.32x +1,944% vs TTD Carries about 20.4x more debt cushion than TTD.
Total debt $251.64B Interest coverage 35.17x +310% vs TTD Carries about 4.1x more debt cushion than TTD.
Total debt $416.98M Interest coverage 5.17x -40% vs TTD Carries about 1.7x less debt cushion than TTD.
Total debt $40.91M Interest coverage -3.16x -100% vs TTD This peer has almost no interest-payment cushion compared with TTD.
Total debt $148.19M Interest coverage 82.39x +861% vs TTD Carries about 9.6x more debt cushion than TTD.
What you should know
The numbers
Tap any ? icon to learn what it means.
Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know