One-glance verdict
Undervalued
$21.66 our estimate vs market $2.84
Wall Street consensus: $4.50 (-79.2% lower than our fair-value estimate)
87% below our estimate, below the bear case
Fundamentals snapshot
1-800-FLOWERS.COM, Inc.
FLWS · NMS · Consumer Cyclical · Specialty Retail
Current price
$2.84
52-week range
$2.41 - $7.10
Market cap
$182.29M
Balance sheet
Distressed
-4.83x Concerning
Net debt $237.57M. Interest coverage shows how many times profit covers the interest bill.
What stands out
1 Reward
3 Risks
1 rewards · 3 risks
- Reward Free cash flow was positive in 7/10 years.
- Risk Return on equity was -65.4% last year — the company lost money on shareholders' equity.
- Risk Net debt grew 17.2% over 3 years.
- Risk Operating margin compressed from 1.5% to -12.8% over 3 years.
What this company does
1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM is more than just a flower delivery service; it's a large gift company that owns many popular brands like Harry & David, Shari's Berries, and The Popcorn Factory. While famous for flowers, the company actually makes most of its revenue (money from sales) from its gourmet food and gift basket businesses. This is important because having a wide variety of gift options helps the company make sales more consistently throughout the year, rather than just during big flower holidays like Valentine's Day or Mother's Day.
How the company got here
1-800-FLOWERS.COM started in 1976 as a single flower shop in New York City founded by Jim McCann. A big turning point was acquiring the 1-800-FLOWERS phone number in the 1980s, which made it easy for customers to order from anywhere. The company was an early adopter of the internet, launching a website in 1995 and going public in 1999. Over the years, it grew by purchasing other companies, expanding from just flowers into a wide range of gifts like gourmet foods and personalized items.
What it actually does
The company is a platform for sending a wide variety of gifts for occasions like birthdays, holidays, and anniversaries. You can buy fresh flowers, plants, gift baskets, gourmet foods like cookies and chocolates, and personalized items. It operates many different brands, all focused on helping people connect and celebrate with others. Most sales happen online or over the phone, and the company has a large network to deliver gifts, sometimes even on the same day.
Gourmet Foods & Gift Baskets
This is the company's largest business line, making up the biggest share of its sales. It includes well-known brands like Harry & David for premium fruit and gift baskets, Cheryl's Cookies, and The Popcorn Factory. Customers for this segment are individuals and businesses buying high-quality food gifts for holidays and other special occasions. This part of the business is important because it diversifies the company beyond flowers and captures a big piece of the holiday gifting market.
Consumer Floral & Gifts
This segment is the original and most recognized part of the business, centered around the 1-800-Flowers.com brand. It sells fresh flowers, arrangements, plants, and a growing number of personalized gifts through brands like PersonalizationMall.com and Things Remembered. This business makes money by selling directly to people who want to send a gift for a specific occasion, like Valentine's Day or Mother's Day. While no longer the largest, it represents about 40% of the company's revenue (the money it brings in from sales).
BloomNet
This is a smaller, but important, part of the company that serves other businesses instead of individual shoppers. BloomNet is a network and service provider for thousands of local florists. Local flower shops pay to be part of this network, which helps them fulfill orders that come through 1-800-FLOWERS.COM and also provides them with business tools, supplies, and technology. This segment helps the main floral business by creating a reliable network for same-day deliveries across the country.
What management is betting on now
The company is focused on getting back to profitable growth after a period of slower consumer demand. A key priority is to become more data-driven, using customer information to improve marketing and make the shopping experience better. They are also working on being more efficient by cutting costs and improving how they manage their inventory (the products they have on hand to sell). Management also aims to expand where its products are sold, moving beyond its own websites into new channels to reach more customers.
Price history
How the share price has moved
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Earnings history
Last 8 quarters — what happened
Click any quarter to read the call summary and what the numbers say.
FY2025 Q1
$-189.32M
FY2025 Q2
$317.60M
FY2025 Q3
$-160.01M
FY2025 Q4
$-36.10M
FY2026 Q1
$-145.63M
FY2026 Q2
$302.25M
FY2026 Q3
$-136.60M
FY2026 Q4
$-32.99M
Revenue
$293.12M
Net income
$-52.30M
Diluted EPS
-0.82
Operating cash flow
$-24.55M
Free cash flow
$-32.99M
Fetching…
Sources
Revenue
$293.01M
Net income
$-100.06M
Diluted EPS
-1.56
Operating cash flow
$-128.05M
Free cash flow
$-136.60M
Fetching…
Sources
Revenue
$702.18M
Net income
$70.55M
Diluted EPS
1.10
Operating cash flow
$309.88M
Free cash flow
$302.25M
Fetching…
Sources
Revenue
$215.20M
Net income
$-52.96M
Diluted EPS
-0.83
Operating cash flow
$-138.97M
Free cash flow
$-145.63M
Fetching…
Sources
Revenue
$336.62M
Net income
$-51.91M
Diluted EPS
-0.80
Operating cash flow
$-27.07M
Free cash flow
$-36.10M
Fetching…
Sources
Revenue
$331.45M
Net income
$-178.24M
Diluted EPS
-2.80
Operating cash flow
$-150.60M
Free cash flow
$-160.01M
Fetching…
Sources
Revenue
$775.49M
Net income
$64.35M
Diluted EPS
1.00
Operating cash flow
$328.55M
Free cash flow
$317.60M
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Sources
Revenue
$242.09M
Net income
$-34.19M
Diluted EPS
-0.53
Operating cash flow
$-177.24M
Free cash flow
$-189.32M
Fetching…
Sources
Is it cheap or expensive?
Fair value $21.66 vs current price $2.84
Wall Street consensus is the average analyst price target: $4.50 (-79.2% lower than our fair-value estimate).
Our most-likely fair value is $21.66 a share — about 662.7% above today's price of $2.84, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Distressed
Net debt $237.6M. Interest coverage -4.8x.
Net debt
$237.57M
Interest coverage
-4.83x
1-800-FLOWERS.COM, Inc.'s profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here and 2 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Distressed
Worse cushion
Baseline
Better cushion
FLWS
BASELINE
1-800-FLOWERS.COM, Inc.
Total debt $248.94M Interest coverage -4.83x This is the baseline the peer rows are being compared against.
Total debt $261.36M Interest coverage -2.37x Neither company has much profit cushion over interest right now.
Total debt $125.51M Interest coverage 82.93x This peer still has a real interest-payment cushion, while FLWS does not.
Total debt $36.23M Interest coverage -21.65x Neither company has much profit cushion over interest right now.
Total debt $1.22B Interest coverage 38.17x This peer still has a real interest-payment cushion, while FLWS does not.
What you should know
The case for and against FLWS
1 Reward
3 Risks
Rewards
-
Free cash flow was positive in 7/10 years.
Risks
-
Return on equity was -65.4% last year — the company lost money on shareholders' equity.
-
Net debt grew 17.2% over 3 years.
-
Operating margin compressed from 1.5% to -12.8% over 3 years.
The numbers
All the key metrics, grouped by purpose
Tap any ? icon to learn what it means.
Valuation
How expensive the stock looks
P/E (TTM)
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Forward P/E
-31.56x
P/B
1.27x
P/S
0.12x
EV/EBITDA
-50.43x
PEG ratio
0.85x
Profitability
How much profit each dollar creates
Gross margin
38.0%
Operating margin
-12.8%
Net margin
-9.0%
ROE
-65.4%
ROA
-5.5%
Health
Liquidity and balance-sheet strength
Debt / equity
1.73x
Current ratio
0.92x
Quick ratio
0.14x
Total debt
$248.94M
Total cash
$11.37M
Growth
How the business has been compounding
Revenue TTM
$1.50B
Revenue 5Y CAGR
-9.2%
EPS TTM
-2.11
EPS 5Y CAGR
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Cash flow
How much cash the business throws off
Operating CF TTM
$18.31M
Free CF TTM
$-12.97M
FCF margin
-0.9%
Dividend
Shareholder payout
Yield
—
Payout ratio
0.0%
Last ex-div date
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