One-glance verdict
$-3.65 our estimate vs market $4.95
Wall Street consensus: $6.50 (-277.9% lower than our fair-value estimate)
236% below our estimate
Fundamentals snapshot
GTN · NYQ · Communication Services · Broadcasting
Current price
$4.95
52-week range
$3.55 - $6.44
Market cap
$509.77M
One-glance verdict
Wall Street consensus: $6.50 (-277.9% lower than our fair-value estimate)
236% below our estimate
Balance sheet
Net debt $5.71B. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Gray Media owns and operates local television stations and their websites all over the country. The company makes most of its money by selling advertising time to businesses and political campaigns that want to reach local viewers. This means its success is closely tied to how much advertisers are willing to spend, which can change with the economy and during election cycles.
Gray Media started in 1891 with a local newspaper in Albany, Georgia. It entered the television business in the 1950s by launching its first TV station. For many years, it was a small, regional broadcaster, but it grew significantly by buying up other television stations and media companies over several decades. A major turning point was the 2019 acquisition of Raycom Media, which transformed it into a large, national media company. To reflect that it was no longer just a traditional television company, it officially changed its name from Gray Television, Inc. to Gray Media, Inc.
Gray Media owns and operates local television stations across the United States. You might watch their channels for local news, weather, and sports, as well as for shows from major networks like NBC, ABC, and CBS. Besides what you see on TV, the company also runs websites and mobile apps for its stations and provides digital advertising services to other businesses. It also owns production studios where TV shows and movies can be filmed.
This is Gray's largest and main business, making up most of its revenue (the money a company brings in from selling its products and services). It makes money in two primary ways: selling advertising time on its 180 local TV stations and through retransmission consent fees (payments from cable and satellite companies who want to carry Gray's station signals). This segment includes the local news programs you watch, which attract viewers and, in turn, advertisers who want to reach that local audience. Gray is the largest owner of top-rated local television stations in the country.
This is a smaller but growing part of the company. It includes video production companies like Raycom Sports and Tupelo Media Group, which create and produce sporting events and other entertainment content. Gray also owns large studio facilities, such as Assembly Atlanta and Third Rail Studios, which it rents out to other companies for filming movies and TV shows. This part of the business makes money by charging fees for producing content and for the use of its studio space and equipment.
The company's leadership is focused on several key areas for the future. A top priority is paying down its debt to make the company financially stronger. They are also working on growing their digital businesses and finding new ways to make money from online content and advertising. Another major bet is on local sports, making deals to broadcast the games of professional teams for free on their local channels. Finally, management is investing in its large production studios, aiming to make them a major source of cash flow (the total amount of money being transferred into and out of a business) by attracting more film and television projects.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $6.50 (-277.9% lower than our fair-value estimate).
Our most-likely fair value is $-3.65 a share — about 173.8% away from today's price of $4.95, so the stock currently looks fairly priced.
Is it drowning in debt?
Net debt $5.7B. Interest coverage 0.9x.
Gray Media, Inc.'s profit covers its interest bill about 0.9 times over. which is stronger than most peers shown here and 3 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $5.89B Interest coverage 0.87x This is the baseline the peer rows are being compared against.
Total debt $12.09B Interest coverage 2.28x +163% vs GTN Carries about 2.6x more debt cushion than GTN.
Total debt $4.19B Interest coverage 0.39x -55% vs GTN Carries about 2.2x less debt cushion than GTN.
Total debt $2.62B Interest coverage 0.73x -15% vs GTN Carries about 1.2x less debt cushion than GTN.
Total debt $206.27M Interest coverage 0.04x -96% vs GTN Carries about 24.2x less debt cushion than GTN.
What you should know
The numbers
Tap any ? icon to learn what it means.
Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know