One-glance verdict
$16.93 our estimate vs market $2.68
Wall Street consensus: $4.93 (-70.9% lower than our fair-value estimate)
84% below our estimate, below the bear case
Fundamentals snapshot
SSP · NMS · Communication Services · Broadcasting
Current price
$2.68
52-week range
$1.52 - $5.39
Market cap
$248.35M
One-glance verdict
Wall Street consensus: $4.93 (-70.9% lower than our fair-value estimate)
84% below our estimate, below the bear case
Balance sheet
Net debt $2.61B. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
The E.W. Scripps Company is a media business that owns dozens of local TV stations and national networks like ION and Court TV. It makes money primarily by selling advertising time to other companies, which means its revenue (the total money brought in from sales) can get a big boost during election seasons from political ad spending. This business model's success depends on how many people are watching its channels and how much advertisers are willing to spend.
Founded in 1878 by E.W. Scripps as a chain of newspapers, the company has a long history of adapting to new media. It expanded into radio in the 1930s and then television in the 1940s, establishing itself as a major broadcaster. Over time, it shifted its focus entirely away from print, selling off its newspaper holdings in 2015 to concentrate on its television assets. A key turning point was the 2021 acquisition of ION Media, which significantly expanded its national television network presence.
The E.W. Scripps Company is a media company that primarily operates local television stations and national television networks across the United States. You would recognize their work in the local news broadcasts you watch in your city or the national entertainment channels available for free over-the-air with an antenna. The company makes money mainly by selling advertising time to businesses that want to reach the audiences of these stations and networks. They also earn revenue from fees paid by cable and satellite companies to carry their local station signals, a concept known as retransmission consent (the permission and payment required for a cable or satellite provider to carry a broadcaster's signal).
This is the company's largest business segment, making up the majority of its revenue. It consists of over 60 local television stations in more than 40 markets across the country. These are the local news stations you might watch, often affiliated with major networks like ABC, NBC, and CBS. This segment earns money primarily from selling advertising to local and national businesses and from retransmission fees (payments from cable and satellite providers to carry the station's signal).
This part of the company operates a collection of national television networks that you can watch for free with a digital antenna. These networks include brands like ION, Bounce, Grit, ION Mystery, and Scripps News. Unlike the local stations that focus on specific cities, these networks broadcast the same programming across the entire country. This segment, which is a significant part of the business, makes money almost entirely from selling national advertising.
The company is currently focused on a major transformation plan to improve its financial performance by cutting costs and using technology like AI to grow revenue. A big part of their strategy is expanding into live sports, making deals to broadcast games for leagues like the WNBA and the National Women's Soccer League on their ION network and local stations. Management believes that live sports will attract large audiences, which in turn makes their advertising time more valuable. They are also focused on growing their presence on connected TV platforms and capitalizing on political advertising during election years.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $4.93 (-70.9% lower than our fair-value estimate).
Our most-likely fair value is $16.93 a share — about 531.6% above today's price of $2.68, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net debt $2.6B. Interest coverage 0.7x.
The E.W. Scripps Company's profit covers its interest bill about 0.7 times over. which is stronger than most peers shown here and 3 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $2.62B Interest coverage 0.73x This is the baseline the peer rows are being compared against.
Total debt $12.09B Interest coverage 2.28x +210% vs SSP Carries about 3.1x more debt cushion than SSP.
Total debt $4.19B Interest coverage 0.39x -47% vs SSP Carries about 1.9x less debt cushion than SSP.
Total debt $5.89B Interest coverage 0.87x +18% vs SSP Carries about 1.2x more debt cushion than SSP.
Total debt $206.27M Interest coverage 0.04x -95% vs SSP Carries about 20.5x less debt cushion than SSP.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know