One-glance verdict
$3.52 our estimate vs market $0.94
73% below our estimate, below the bear case
Fundamentals snapshot
MAMO · NCM · Consumer Cyclical · Recreational Vehicles
Current price
$0.94
52-week range
$0.66 - $5.59
Market cap
$39.04M
One-glance verdict
73% below our estimate, below the bear case
Balance sheet
Net debt $3.75M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Massimo Group builds and sells powersports vehicles like ATVs and UTVs (utility task vehicles, which are like rugged golf carts), along with pontoon boats, mostly to customers in rural and agricultural areas. The company earns the vast majority of its revenue (the total money brought in from sales) from selling these vehicles through a network of dealers and large retail stores. This means its success is closely tied to consumer spending on outdoor recreation and utility equipment.
Founded in 2009 by David Shan, Massimo Group started as a small retail business selling scooters and mini-bikes. A key turning point was forming a partnership with Tractor Supply, which placed Massimo's products in nearly all of its 1,600 stores and significantly grew the brand's presence. The company expanded its product lines over the years, launching Massimo Marine in 2020 to enter the pontoon boat market. In April 2024, Massimo Group became a publicly traded company on the Nasdaq stock exchange.
Massimo Group manufactures and sells a variety of powersports vehicles and boats. Think of them as a company that makes fun and functional vehicles for outdoor and work activities, like utility terrain vehicles (UTVs) for farms, all-terrain vehicles (ATVs) for trails, and pontoon boats for relaxing on the water. They also offer smaller items like mini-bikes and go-karts, as well as parts and accessories for their products. The company sells its products through a network of dealers and large retail stores across the United States.
This is the company's core business, offering a range of four-wheeled vehicles designed for work and recreation. Utility Terrain Vehicles (UTVs) are often used on farms, ranches, and commercial properties for hauling and transportation. All-Terrain Vehicles (ATVs) are typically smaller and used more for recreational trail riding. This segment is the larger part of the company's business and sells to both individual consumers and commercial fleet customers like the U.S. Department of Defense.
Through its Massimo Marine division, the company manufactures and sells pontoon and tritoon boats, which are flat-deck boats built on hollow tubes. These boats are popular for leisure activities like cruising and fishing on lakes and rivers. This is a newer and smaller part of Massimo's overall business compared to its powersports vehicles. The company is also developing electric versions of its pontoon boats to appeal to environmentally-conscious buyers.
Massimo's leadership is focused on a few key areas for future growth. They are working to sell more premium and higher-priced vehicles, such as UTVs with heating and air conditioning, to increase their profit margins (the amount of profit made on each sale). The company is also expanding its sales to commercial and government fleets, like the U.S. military, which could provide more stable and recurring revenue. Additionally, they are investing in new technologies, including electric vehicles and exploring the use of artificial intelligence in their products and operations. A recent strategic move involves shifting some manufacturing closer to North America to strengthen its supply chain (the network of companies involved in producing and distributing a product).
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Our most-likely fair value is $3.52 a share — about 275.8% above today's price of $0.94, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net debt $3.8M. Interest coverage 43.7x.
Massimo Group's profit covers its interest bill about 43.7 times over. which is stronger than every peer shown here and 3 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $8.39M Interest coverage 43.66x This is the baseline the peer rows are being compared against.
Total debt $2.06B Interest coverage 0.26x -99% vs MAMO Carries about 167.2x less debt cushion than MAMO.
Total debt $31.53M Interest coverage -20.95x -100% vs MAMO This peer has almost no interest-payment cushion compared with MAMO.
Total debt $77.31M Interest coverage -296.02x -100% vs MAMO This peer has almost no interest-payment cushion compared with MAMO.
Total debt $2.31B Interest coverage 11.56x -74% vs MAMO Carries about 3.8x less debt cushion than MAMO.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know