One-glance verdict
$42.24 our estimate vs market $43.82
Wall Street consensus: $50.26 (19.0% higher than our fair-value estimate)
4% above our estimate
Fundamentals snapshot
MNST · NMS · Consumer Defensive · Beverages - Non-Alcoholic
Current price
$43.82
52-week range
$31.04 - $50.17
Market cap
$85.85B
One-glance verdict
Wall Street consensus: $50.26 (19.0% higher than our fair-value estimate)
4% above our estimate
Balance sheet
Net cash $3.33B. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Monster Beverage Corporation primarily sells energy drinks, with its famous Monster brand generating the most revenue, though it has expanded into other drinks like teas and alcohol. The company's success relies on aggressive marketing and a vast global supply chain (the entire network for making a product and selling it to customers) to ensure its drinks are available in stores everywhere.
Originally founded as Hansen Natural Corporation in 1985, the company initially sold a variety of natural sodas and juices. The major turning point came in 2002 with the launch of Monster Energy, which quickly became the centerpiece of their business. Recognizing the massive success of their energy drink line, the company renamed itself Monster Beverage Corporation in 2012 to better reflect its primary focus. A key partnership with The Coca-Cola Company in 2015 expanded its global distribution and brought several of Coca-Cola's energy drink brands under its umbrella.
Monster Beverage Corporation creates, markets, and sells a wide range of drinks, with a heavy focus on beverages that provide a boost of energy. You would recognize their products in the coolers of convenience stores, gas stations, and supermarkets, often in tall cans with bold designs. While best known for energy drinks, they also offer a variety of other beverages, including iced teas, fruit juices, and even some alcoholic drinks like craft beers and hard seltzers.
This is the company's main business, making up the vast majority of its revenue (the money it brings in from sales). This segment includes the flagship Monster Energy drinks, as well as other popular brands like Reign Total Body Fuel, Bang Energy, and Monster's own coffee and tea-based energy drinks. Consumers, typically young adults, buy these drinks for a boost of energy and focus. The company sells these ready-to-drink beverages to a wide network of bottlers and distributors, who then get them into stores worldwide.
This part of the company is a smaller, but still significant, piece of the business. It's made up of various energy drink brands that Monster acquired from The Coca-Cola Company, as well as their own more affordably priced energy drink lines. Instead of just selling finished drinks, this segment often sells concentrates (the flavor and ingredient base of the drink) to bottling partners, who then add water and sweetener to create the final product. This business model generally has a higher gross margin (the profit made on each sale before accounting for general business expenses) compared to their main energy drink segment.
This is a relatively small and newer part of Monster's business. Through acquisitions, the company entered the alcoholic beverage market and now sells a variety of craft beers, flavored malt beverages, and hard seltzers. These products are sold primarily to beer distributors in the United States. This segment represents a move to diversify their product offerings beyond their core energy drink focus.
This is the smallest segment of the company and includes sales from its subsidiary, American Fruits and Flavors (AFF). AFF creates and sells various flavorings to independent, third-party customers. This part of the business is not a primary focus but contributes a small amount to the company's overall revenue.
The company is heavily focused on expanding its reach in international markets, which are growing at a fast pace and are becoming a larger part of their overall sales. They are also continuing to innovate with new products and flavors to attract a wider range of consumers, including more women, with offerings like sugar-free options. Additionally, management is investing in marketing and social media to build their brand and attract new customers. They are also working on improving their operational efficiency (the ability to run the business smoothly with minimal waste) through initiatives like upgrading their internal systems.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $50.26 (19.0% higher than our fair-value estimate).
Our most-likely fair value is $42.24 a share — about 3.6% away from today's price of $43.82, so the stock currently looks fairly priced.
Is it drowning in debt?
Net cash $3.3B - more cash than debt. Interest coverage 38.3x.
Monster Beverage Corporation's profit covers its interest bill about 38.3 times over. which is stronger than every peer shown here.
Total debt $92.93M Interest coverage 38.30x This is the baseline the peer rows are being compared against.
Total debt $44.26B Interest coverage 9.02x -76% vs MNST Carries about 4.2x less debt cushion than MNST.
Total debt $53.21B Interest coverage 12.03x -69% vs MNST Carries about 3.2x less debt cushion than MNST.
Total debt $33.53B Interest coverage 4.84x -87% vs MNST Carries about 7.9x less debt cushion than MNST.
Total debt $674.85M Interest coverage 9.57x -75% vs MNST Carries about 4.0x less debt cushion than MNST.
Total debt $58.94M Interest coverage 21.71x -43% vs MNST Carries about 1.8x less debt cushion than MNST.
What you should know
The numbers
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What you should know