One-glance verdict
Not enough data
Fair value unavailable
Not enough cash-flow history to value this one with our method.
Fundamentals snapshot
MOGU Inc.
MOGU · NYQ · Consumer Cyclical · Internet Retail
Current price
$1.90
52-week range
$1.27 - $3.11
Market cap
$15.55M
Balance sheet
Healthy
-6,667.09x Concerning
Net cash $44.36M. Interest coverage shows how many times profit covers the interest bill.
What stands out
1 Reward
1 Risk
1 rewards · 1 risks
- Reward Returns 0.6% on equity, ahead of 40% of its peers.
- Risk Operating margin compressed from -44.3% to -67.9% over 3 years.
What this company does
MOGU Inc.
MOGU Inc. sells clothes and other lifestyle items like beauty products and groceries online in China, mainly through its Mogujie app. The money it makes comes from selling these products and also from offering services to brands, such as online advertising and helping them sell things on its platform. This diversification is important because it means MOGU isn't just relying on one way to earn money.
How the company got here
MOGU Inc. started in 2011 as Mogujie, a platform focused on fashion and lifestyle content in China. It was founded by former Alibaba engineer Chen Qi, along with co-founders Yue Xuqiang and Wei Yibo. The company aimed to create an online space where users could discover and share fashion trends. In 2016, MOGU acquired a competitor, Meilishuo, which helped it grow and solidify its position in the market. MOGU Inc. went public on the New York Stock Exchange (NYSE) in December 2018 under the ticker symbol MOGU. [5, 6] The company has since evolved, incorporating features like live-streaming e-commerce to enhance the shopping experience.
What it actually does
MOGU Inc. operates an online platform in China that connects shoppers with fashion and lifestyle products. Think of it as a digital mall combined with a social media feed, where users can discover new trends, get recommendations, and buy items all in one place. The platform features a variety of content, including live video broadcasts, short videos, photos, and user reviews, to help people find what they're looking for. [2, 4, 11] MOGU offers a wide range of products, from apparel and accessories to beauty items, personal care products, and even groceries and household supplies, primarily from third-party merchants. [3, 8]
Online Marketing Services
This is one of the main ways MOGU makes money. The company provides advertising and promotional services to merchants (businesses that sell products on the platform) and brand owners. Essentially, MOGU helps these businesses reach more potential customers by showcasing their products and brands to its users. This is similar to how a shopping mall charges stores for prominent display space or advertising within the mall. [3, 11]
Commissions
MOGU earns a commission, which is a percentage of the sale price, on transactions that happen through its platform. When a user buys something from a merchant on MOGU, the company takes a small cut of that sale. This is a common way for online marketplaces to make money, much like how a real estate agent earns a commission on a home sale. [2, 11]
Financing Services
MOGU also offers financing services to its merchants and users. This could include providing loans or other financial solutions to help businesses manage their operations or for consumers to make purchases. This is akin to a bank offering loans to businesses to help them grow or offering credit to customers. [3, 11]
Technology Services
The company provides technology services to merchants, brand owners, and even other businesses like insurance companies. This can involve offering software solutions, data analytics, or other technological support to help these businesses operate more efficiently or develop new products. Think of it like a tech company offering its specialized software to other companies to use. [3, 11, 15]
What management is betting on now
MOGU's management is focusing on leveraging its platform's strengths in content and community to drive growth. They are investing in technology, including artificial intelligence (AI), to enhance user experience and operational capabilities. [9] The company has also made a strategic decision to allocate a portion of its corporate assets to digital currencies like Bitcoin, Ethereum, and Solana, believing this can diversify its holdings and support future AI-driven initiatives. [9] This move signals a forward-looking approach, aiming to adapt to evolving technological landscapes and financial trends.
Price history
How the share price has moved
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Loading price history…
Earnings history
Last 8 quarters — what happened
Click any quarter to read the call summary and what the numbers say.
FY2025 Q4
$-10.75M
FY2026 Q4
$-7.47M
Revenue
$18.18M
Net income
$266.00K
Diluted EPS
0.00
Operating cash flow
$-6.87M
Free cash flow
$-7.47M
Fetching…
Sources
Revenue
$19.46M
Net income
$-8.62M
Diluted EPS
0.00
Operating cash flow
$-9.36M
Free cash flow
$-10.75M
Fetching…
Sources
Is it cheap or expensive?
Fair value — vs current price $1.90
We couldn't calculate a fair value right now.
Is it drowning in debt?
Healthy
Net cash $44.4M - more cash than debt. Interest coverage -6667.1x.
Net debt
$-44.36M
Interest coverage
-6,667.09x
MOGU Inc.'s profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here and 1 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Healthy
Worse cushion
Baseline
Better cushion
MOGU
BASELINE
MOGU Inc.
Total debt $115.41K Interest coverage -6,667.09x This is the baseline the peer rows are being compared against.
Total debt $18.66M Interest coverage -271.12x Neither company has much profit cushion over interest right now.
Total debt $3.73M Interest coverage 468.59x This peer still has a real interest-payment cushion, while MOGU does not.
Total debt $283.48M Interest coverage 1.68x This peer still has a real interest-payment cushion, while MOGU does not.
Total debt $1.74B Interest coverage 88.64x This peer still has a real interest-payment cushion, while MOGU does not.
Total debt $80.33M Interest coverage 75.55x This peer still has a real interest-payment cushion, while MOGU does not.
What you should know
The case for and against MOGU
1 Reward
1 Risk
Rewards
-
Returns 0.6% on equity, ahead of 40% of its peers.
Risks
-
Operating margin compressed from -44.3% to -67.9% over 3 years.
The numbers
All the key metrics, grouped by purpose
Tap any ? icon to learn what it means.
Valuation
How expensive the stock looks
P/E (TTM)
—
Forward P/E
27.14x
P/B
0.20x
P/S
0.12x
EV/EBITDA
4.73x
PEG ratio
—
Profitability
How much profit each dollar creates
Gross margin
28.6%
Operating margin
-67.9%
Net margin
1.5%
ROE
0.6%
ROA
-5.2%
Health
Liquidity and balance-sheet strength
Debt / equity
0.00x
Current ratio
1.07x
Quick ratio
0.94x
Total debt
$115.41K
Total cash
$44.47M
Growth
How the business has been compounding
Revenue TTM
$93.65M
Revenue 5Y CAGR
-23.6%
EPS TTM
0.00
EPS 5Y CAGR
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Cash flow
How much cash the business throws off
Operating CF TTM
$-23.31M
Free CF TTM
$-7.47M
FCF margin
-8.0%
Dividend
Shareholder payout
Yield
0.0%
Payout ratio
0.0%
Last ex-div date
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