Ohmyhome Limited

Overview

1. "How the company got here" Ohmyhome Limited was founded in 2016 by sisters Rhonda and Race Wong with the goal of making property transactions simpler, more efficient, and affordable for everyone. They believed that access to reliable home-transacting resources should be available to all, regardless of their financial situation. Starting as a free platform for users to list and search for homes, Ohmyhome quickly grew to become Singapore's largest integrated property transactions and services platform. The company has since expanded its services, including acquisitions to bolster its property management offerings, and has achieved significant milestones in cumulative property transactions. Ohmyhome has also evolved into a publicly traded entity on the Nasdaq, reflecting its growth and position at the intersection of technology and real estate. 2. "What it actually does" Ohmyhome operates as a data and technology-driven property technology company. It functions as a one-stop-shop platform, offering a comprehensive suite of services designed to simplify and streamline property-related needs for its customers. The company combines a digital platform with various services, aiming to bring speed, ease, and reliability to property transactions and management. Ohmyhome's services cater to both the HDB (Housing & Development Board) property market and the private property market in Singapore and Malaysia. 3. "Brokerage Services" This is the core of Ohmyhome's business, where they help people buy, sell, or rent properties. Think of them as a real estate agency, but with a strong tech focus. They provide agents who guide clients through the entire process, from listing a property to closing a deal. This segment has handled thousands of property transactions and has seen significant growth in the total value of properties sold through their platform. 4. "Property Management Services" This part of Ohmyhome focuses on managing residential and commercial properties. For condo owners or building managers, they handle the day-to-day operations, maintenance, and administration of the property. Recently, Ohmyhome has been strategically shifting to manage larger and more complex residential and commercial developments, indicating a growth in this segment. 5. "Emerging and Other Services" This segment is a catch-all for a variety of property-related services that complement the main brokerage and management offerings. It includes services like home renovation and interior design, assistance with mortgage referrals, legal services, and insurance referrals. Essentially, Ohmyhome aims to be a comprehensive solution provider, offering everything a homeowner might need beyond just buying or selling a property. 6. "Digital Marketing Services" This is a newer addition to Ohmyhome's business, launched after a strategic review in 2025. Leveraging their experience in online user engagement and marketing through their property platform, they now offer content promotion services to advertisers. This involves helping clients with digital marketing strategies, creating promotional content, and managing online advertising campaigns. 7. "What management is betting on now" Ohmyhome's management is focused on enhancing its position as a comprehensive property solutions provider by expanding its service offerings and leveraging technology. A key strategic priority is the growth and scaling of its property management services, particularly by taking on larger and more complex residential and commercial developments. The company is also investing in technology, such as its AI-powered property valuation tool (HomerAI), to improve user experience and operational efficiency. Furthermore, the recent expansion into digital marketing services shows a strategy to diversify revenue streams by utilizing their expertise in online engagement. Management aims to make property transactions and related services simple, efficient, and affordable for everyone.