One-glance verdict
$7.21 our estimate vs market $2.33
Wall Street consensus: $3.50 (-51.4% lower than our fair-value estimate)
68% below our estimate, below the bear case
Fundamentals snapshot
POWW · NCM · Industrials · Aerospace & Defense
Current price
$2.33
52-week range
$1.42 - $2.67
Market cap
$269.84M
One-glance verdict
Wall Street consensus: $3.50 (-51.4% lower than our fair-value estimate)
68% below our estimate, below the bear case
Balance sheet
Net cash $57.90M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Outdoor Holding Company runs GunBroker.com, an online auction site that works like an eBay for firearms, ammunition, and hunting accessories. The company makes money by taking a small fee from each sale on its platform, which is important because it acts as a central meeting place for a large community of buyers and sellers in a regulated market.
Originally an ammunition manufacturer named AMMO, Inc., the company made a major shift by acquiring GunBroker.com, the largest online marketplace for firearms and accessories, in 2021. This moved the company into the world of e-commerce (online shopping). In April 2025, the company sold its ammunition manufacturing business to focus entirely on its profitable online marketplace. To reflect this new focus, the company changed its name to Outdoor Holding Company.
Outdoor Holding Company doesn't sell any products directly. Instead, it operates GunBroker.com, an online marketplace similar to eBay, but specifically for firearms, ammunition, hunting gear, and related accessories. Third-party sellers, which can be individuals or licensed dealers, list their items for sale, and buyers bid on them or purchase them at a fixed price. The company's role is to provide a safe and legal platform for these transactions to happen, connecting buyers and sellers across the country.
This is the company's only business. It makes money by charging fees to the sellers who use its website to list and sell their products. These products include a wide range of items for shooting and outdoor sports, like firearms, ammunition, and hunting accessories. Because it is just a marketplace, the company does not own any of the items being sold; it simply facilitates the sales between other people and businesses in a way that complies with all state and federal laws.
The company's leadership is focused on growing its online marketplace, GunBroker.com. After selling the ammunition manufacturing part of the business, the strategy is to be a technology-focused e-commerce company. They are concentrating on improving the website experience for users and expanding the types of outdoor gear and experiences offered to attract more customers. The goal is to build on GunBroker.com's leading position in the online firearms market to increase long-term profitability (the ability to make a profit from its sales).
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $3.50 (-51.4% lower than our fair-value estimate).
Our most-likely fair value is $7.21 a share — about 210.0% above today's price of $2.33, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net cash $57.9M - more cash than debt. Interest coverage -3.6x.
Outdoor Holding Company's profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here and 4 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Total debt $10.88M Interest coverage -3.56x This is the baseline the peer rows are being compared against.
Total debt $72.76M Interest coverage 6.07x This peer still has a real interest-payment cushion, while POWW does not.
Total debt $1.49M Interest coverage -128.85x Neither company has much profit cushion over interest right now.
Total debt $17.15M Interest coverage -3.40x Neither company has much profit cushion over interest right now.
Total debt $3.41B Interest coverage 0.21x This peer still has a real interest-payment cushion, while POWW does not.
Total debt $32.01M Interest coverage -7.32x Neither company has much profit cushion over interest right now.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know