One-glance verdict
Not enough data
Fair value unavailable
Not enough cash-flow history to value this one with our method.
Fundamentals snapshot
RUM Group Inc.
RUM · NGM · Communication Services · Internet Content & Information
Current price
$6.84
52-week range
$4.62 - $10.60
Market cap
$2.74B
Balance sheet
Distressed
-100.98x Concerning
Net debt $298.51M. Interest coverage shows how many times profit covers the interest bill.
What stands out
1 Reward
2 Risks
1 rewards · 2 risks
- Reward Revenue grew 16.9% last year.
- Risk Return on equity was -18.4% last year — the company lost money on shareholders' equity.
- Risk Operating margin compressed from -87.6% to -99.2% over 3 years.
What this company does
RUM Group Inc.
RUM Group Inc. is essentially an online video platform and cloud service provider, kind of like a competitor to YouTube but with added tech infrastructure for things like cloud computing and AI. Their money mainly comes from advertising on their video platform and from subscriptions to their services, which is important because it shows how they make money from people using their sites and services.
How the company got here
RUM Group Inc., originally founded as Rumble Inc. in 2013, has evolved from a video-sharing platform into a broader technology company. Initially, it focused on providing an alternative to mainstream video platforms, emphasizing free expression. A significant turning point was its rebranding to RUM Group Inc. in June 2026, coinciding with its expansion into cloud and artificial intelligence (AI) infrastructure. This strategic shift was further solidified by the acquisition of Northern Data AG, which now operates as Quake AI, bolstering its capabilities in high-performance computing and AI data centers. The company's journey has also seen it attract notable investments and develop ties with figures like Donald Trump, positioning itself as an 'alt-tech' platform.
What it actually does
RUM Group Inc. operates as a technology company with a mission to foster creativity and provide an open alternative to Big Tech. It offers a range of services centered around an independent technology ecosystem. This ecosystem includes a video platform for creators and audiences, as well as cloud and AI infrastructure designed to support advanced computing needs. The company aims to empower individuals by providing the tools and platforms for expression and innovation in a rapidly evolving digital landscape.
Rumble Video
Rumble Video is the company's core video-sharing platform, offering both free and subscription-based access. It serves as a digital stage for creators, publishers, and audiences who value free expression and seek an alternative to more heavily moderated platforms. Revenue is generated through advertising displayed on the platform, as well as through premium subscription offerings that provide enhanced features or an ad-free experience. This segment is central to the company's identity as a proponent of open internet principles.
Rumble Studio
Rumble Studio is a service designed to help content creators with their production and distribution needs. It provides tools for multi-platform livestreaming and monetization, allowing creators to broadcast live content across various channels and generate income from their work. This segment supports creators by offering them the infrastructure to engage with their audiences in real-time and to capitalize on their content through various revenue streams, such as sponsorships and direct fan support.
Rumble Advertising Center
The Rumble Advertising Center is an in-house marketplace where advertisers can connect with the platform's audience. It facilitates the placement of various ad formats, including banner/display ads and video pre-roll/mid-roll ads, directly on Rumble's video content. This segment generates revenue by selling advertising space to businesses looking to reach Rumble's user base, providing a monetization channel for the platform and its creators.
Rumble Wallet
Rumble Wallet is a feature integrated into the Rumble platform that allows users to support creators directly using cryptocurrency. It functions as a non-custodial crypto wallet, meaning users maintain control over their digital assets. This enables audiences to tip creators natively in crypto, offering a novel way for fans to engage with and financially support the content they enjoy, while also tapping into the growing cryptocurrency ecosystem.
Quake AI (Cloud and AI Infrastructure)
Quake AI represents RUM Group's expansion into the high-performance computing and artificial intelligence infrastructure market. This segment offers a suite of services, including compute, storage, security, and networking, essentially providing the backbone for AI development and other demanding digital operations. It operates AI data centers and develops high-performance computing solutions, catering to businesses and developers who require significant processing power and advanced technological infrastructure. Revenue in this segment comes from fees for these infrastructure services.
What management is betting on now
Management is betting on a dual strategy that leverages both its established video platform and its burgeoning cloud and AI infrastructure business. The core idea is that as AI makes information more accessible, the value of human creativity and expression will increase, and RUM Group aims to be the platform that supports this. By offering a free and open internet environment through Rumble and providing the powerful computing resources via Quake AI, the company believes it can capture value from both content creators and businesses needing advanced technological capabilities. This integrated approach, often referred to as a 'flywheel,' is intended to create a self-reinforcing ecosystem where each part benefits the others.
Price history
How the share price has moved
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Loading price history…
Earnings history
Last 8 quarters — what happened
Click any quarter to read the call summary and what the numbers say.
FY2024 Q3
$-19.92M
FY2024 Q4
$-12.38M
FY2025 Q1
$-14.63M
FY2025 Q2
$-16.11M
FY2025 Q3
$-12.04M
FY2025 Q4
$-31.72M
FY2026 Q1
$-17.72M
FY2026 Q2
$-91.62M
Revenue
$40.37M
Net income
$-79.14M
Diluted EPS
-0.28
Operating cash flow
$-49.54M
Free cash flow
$-91.62M
Fetching…
Sources
Revenue
$25.46M
Net income
$-30.27M
Diluted EPS
-0.12
Operating cash flow
$-16.61M
Free cash flow
$-17.72M
Fetching…
Sources
Revenue
$27.07M
Net income
$-32.69M
Diluted EPS
-0.13
Operating cash flow
$-29.43M
Free cash flow
$-31.72M
Fetching…
Sources
Revenue
$24.76M
Net income
$-16.26M
Diluted EPS
-0.06
Operating cash flow
$-10.63M
Free cash flow
$-12.04M
Fetching…
Sources
Revenue
$25.08M
Net income
$-30.22M
Diluted EPS
-0.12
Operating cash flow
$-15.88M
Free cash flow
$-16.11M
Fetching…
Sources
Revenue
$23.71M
Net income
$-2.65M
Diluted EPS
-0.01
Operating cash flow
$-14.49M
Free cash flow
$-14.63M
Fetching…
Sources
Revenue
$30.23M
Net income
$-236.75M
Diluted EPS
-1.17
Operating cash flow
$-12.36M
Free cash flow
$-12.38M
Fetching…
Sources
Revenue
$25.06M
Net income
$-31.54M
Diluted EPS
-0.15
Operating cash flow
$-19.06M
Free cash flow
$-19.92M
Fetching…
Sources
Is it cheap or expensive?
Fair value — vs current price $6.84
We couldn't calculate a fair value right now.
Is it drowning in debt?
Distressed
Net debt $298.5M. Interest coverage -101.0x.
Net debt
$298.51M
Interest coverage
-100.98x
RUM Group Inc.'s profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here and 3 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Distressed
Worse cushion
Baseline
Better cushion
RUM
BASELINE
RUM Group Inc.
Total debt $501.78M Interest coverage -100.98x This is the baseline the peer rows are being compared against.
Total debt $1.20B Interest coverage 21.03x This peer still has a real interest-payment cushion, while RUM does not.
Total debt $3.67B Interest coverage 6.17x This peer still has a real interest-payment cushion, while RUM does not.
Total debt $4.23B Interest coverage -4.36x Neither company has much profit cushion over interest right now.
Total debt $558.00M Interest coverage -1.78x Neither company has much profit cushion over interest right now.
Total debt $558.00M Interest coverage -1.78x Neither company has much profit cushion over interest right now.
What you should know
The case for and against RUM
1 Reward
2 Risks
Rewards
-
Revenue grew 16.9% last year.
Risks
-
Return on equity was -18.4% last year — the company lost money on shareholders' equity.
-
Operating margin compressed from -87.6% to -99.2% over 3 years.
The numbers
All the key metrics, grouped by purpose
Tap any ? icon to learn what it means.
Valuation
How expensive the stock looks
P/E (TTM)
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Forward P/E
-9.77x
P/B
2.05x
P/S
23.26x
EV/EBITDA
-34.38x
PEG ratio
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Profitability
How much profit each dollar creates
Gross margin
7.9%
Operating margin
-99.2%
Net margin
-134.6%
ROE
-18.4%
ROA
-5.9%
Health
Liquidity and balance-sheet strength
Debt / equity
0.35x
Current ratio
2.12x
Quick ratio
1.41x
Total debt
$501.78M
Total cash
$203.27M
Growth
How the business has been compounding
Revenue TTM
$117.66M
Revenue 5Y CAGR
36.7%
EPS TTM
-0.59
EPS 5Y CAGR
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Cash flow
How much cash the business throws off
Operating CF TTM
$-106.20M
Free CF TTM
$-74.50M
FCF margin
-63.3%
Dividend
Shareholder payout
Yield
0.0%
Payout ratio
—
Last ex-div date
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