One-glance verdict
Undervalued
$23.89 our estimate vs market $4.96
Wall Street consensus: $5.00 (-79.1% lower than our fair-value estimate)
79% below our estimate, below the bear case
Fundamentals snapshot
comScore, Inc.
SCOR · NMS · Technology · Software - Application
Current price
$4.96
52-week range
$4.60 - $10.18
Market cap
$75.31M
Balance sheet
Healthy
0.67x Concerning
Net cash $16.39M. Interest coverage shows how many times profit covers the interest bill.
What stands out
1 Reward
2 Risks
1 rewards · 2 risks
- Reward Free cash flow was positive in 6/10 years.
- Risk Return on equity was -9.6% last year — the company lost money on shareholders' equity.
- Risk Operating margin compressed from -6.0% to -11.7% over 3 years.
What this company does
comScore, Inc.
comScore is a data company that measures what people watch across TV, movies, and online platforms like websites and apps. It makes money by selling this detailed viewership data to advertisers, TV networks, and movie studios. This information is valuable because it helps these customers understand which ads are working and what content is popular, so they can make better business decisions.
How the company got here
comScore was founded in 1999 by Magid Abraham and Gian Fulgoni, who saw a need to measure online shopping when other companies were only counting website visits. It survived the dot-com bust and grew by acquiring competitors like Media Metrix in 2002. A key turning point was expanding from just measuring website traffic to analyzing what people watch across multiple devices, like TVs, computers, and phones. The company went public on the Nasdaq stock exchange in 2007, and continues to adapt to new trends like streaming and social media.
What it actually does
Think of comScore as a neutral scorekeeper for the media world. It measures how many people watch a TV show, visit a website, or see an ad, and provides detailed information about who those people are (like their age and interests). Companies like TV networks, advertisers, and movie studios pay comScore for this data to understand their audience and make better decisions about where to spend their advertising money. This independent measurement helps create transparency and trust between media buyers and sellers.
Cross-Platform Solutions
This is a fast-growing part of the business that measures audiences across different devices, like TVs, computers, and smartphones. Instead of just knowing how many people watched a show on TV, clients can understand the total audience that saw content on both traditional TV and digital platforms. Advertisers and media companies pay for this to get a complete picture of their reach and to avoid showing the same ad to the same person too many times. This segment is a key focus for the company's growth.
Syndicated Audience
This is comScore's more traditional and largest business, though its revenue has been declining. It involves selling standardized reports and data products that measure audiences for national and local TV, as well as digital websites and apps. For example, a TV network can subscribe to see how its viewership numbers compare to its competitors. While still a major source of income, this area is being impacted by the shift in how people consume media.
Research & Insight Solutions
This segment provides custom research and in-depth analysis for specific client needs, making it a smaller portion of the company's revenue. Instead of buying a standard report, a company might hire comScore to conduct a special study, such as measuring how an ad campaign affected their brand's reputation or understanding the steps a consumer takes before buying a product. This part of the business helps companies answer very specific questions that their general audience data might not cover.
What management is betting on now
The company is currently focused on a major cost-cutting and restructuring plan called the "ROI Strategy" to improve profitability. A key priority is investing in its cross-platform measurement tools, which track audiences across TV, streaming, and online, as this is where the industry is heading. Management is also concentrating on developing products for new media, like content created by social media influencers and insights related to artificial intelligence. The goal is to become more focused and efficient, investing in scalable products rather than one-off custom projects.
Price history
How the share price has moved
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Earnings history
Last 8 quarters — what happened
Click any quarter to read the call summary and what the numbers say.
FY2024 Q3
$12.41M
FY2024 Q4
$-10.27M
FY2025 Q1
$8.68M
FY2025 Q2
$787.00K
FY2025 Q3
$9.37M
FY2025 Q4
$2.94M
FY2026 Q1
$12.42M
FY2026 Q2
$-4.99M
Revenue
$79.25M
Net income
$-14.79M
Diluted EPS
-0.97
Operating cash flow
$-4.46M
Free cash flow
$-4.99M
Fetching…
Sources
Revenue
$85.32M
Net income
$-6.25M
Diluted EPS
-0.41
Operating cash flow
$12.50M
Free cash flow
$12.42M
Fetching…
Sources
Revenue
$93.47M
Net income
$3.03M
Diluted EPS
9.50
Operating cash flow
$3.25M
Free cash flow
$2.94M
Fetching…
Sources
Revenue
$88.91M
Net income
$453.00K
Diluted EPS
-0.86
Operating cash flow
$9.49M
Free cash flow
$9.37M
Fetching…
Sources
Revenue
$89.39M
Net income
$-9.49M
Diluted EPS
-2.73
Operating cash flow
$932.00K
Free cash flow
$787.00K
Fetching…
Sources
Revenue
$85.71M
Net income
$-3.99M
Diluted EPS
-1.66
Operating cash flow
$9.06M
Free cash flow
$8.68M
Fetching…
Sources
Revenue
$94.94M
Net income
$3.14M
Diluted EPS
-0.47
Operating cash flow
$-10.04M
Free cash flow
$-10.27M
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Sources
Revenue
$88.48M
Net income
$-60.63M
Diluted EPS
-12.79
Operating cash flow
$12.54M
Free cash flow
$12.41M
Fetching…
Sources
Is it cheap or expensive?
Fair value $23.89 vs current price $4.96
Wall Street consensus is the average analyst price target: $5.00 (-79.1% lower than our fair-value estimate).
Our most-likely fair value is $23.89 a share — about 381.7% above today's price of $4.96, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Healthy
Net cash $16.4M - more cash than debt. Interest coverage 0.7x.
Net debt
$-16.39M
Interest coverage
0.67x
comScore, Inc.'s profit covers its interest bill about 0.7 times over. which is stronger than most peers shown here and 4 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Healthy
Worse cushion
Baseline
Better cushion
SCOR
BASELINE
comScore, Inc.
Total debt $9.31M Interest coverage 0.67x This is the baseline the peer rows are being compared against.
Total debt $34.60M Interest coverage -5.51x -100% vs SCOR This peer has almost no interest-payment cushion compared with SCOR.
Total debt $488.19M Interest coverage 1.29x +92% vs SCOR Carries about 1.9x more debt cushion than SCOR.
Total debt $21.90M Interest coverage -23.17x -100% vs SCOR This peer has almost no interest-payment cushion compared with SCOR.
Total debt $131.66M Interest coverage -3.47x -100% vs SCOR This peer has almost no interest-payment cushion compared with SCOR.
Total debt $45.72M Interest coverage -12.46x -100% vs SCOR This peer has almost no interest-payment cushion compared with SCOR.
What you should know
The case for and against SCOR
1 Reward
2 Risks
Rewards
-
Free cash flow was positive in 6/10 years.
Risks
-
Return on equity was -9.6% last year — the company lost money on shareholders' equity.
-
Operating margin compressed from -6.0% to -11.7% over 3 years.
The numbers
All the key metrics, grouped by purpose
Tap any ? icon to learn what it means.
Valuation
How expensive the stock looks
P/E (TTM)
0.68x
Forward P/E
-19.84x
P/B
0.84x
P/S
0.22x
EV/EBITDA
68.12x
PEG ratio
1.49x
Profitability
How much profit each dollar creates
Gross margin
39.5%
Operating margin
-11.7%
Net margin
-5.1%
ROE
-9.6%
ROA
-0.9%
Health
Liquidity and balance-sheet strength
Debt / equity
0.05x
Current ratio
0.76x
Quick ratio
0.61x
Total debt
$9.31M
Total cash
$25.71M
Growth
How the business has been compounding
Revenue TTM
$346.94M
Revenue 5Y CAGR
-0.7%
EPS TTM
7.28
EPS 5Y CAGR
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Cash flow
How much cash the business throws off
Operating CF TTM
$20.78M
Free CF TTM
$21.78M
FCF margin
6.3%
Dividend
Shareholder payout
Yield
—
Payout ratio
0.0%
Last ex-div date
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