One-glance verdict
$184.11 our estimate vs market $200.09
Wall Street consensus: $271.67 (47.6% higher than our fair-value estimate)
9% above our estimate
Fundamentals snapshot
WDFC · NMS · Basic Materials · Specialty Chemicals
Current price
$200.09
52-week range
$175.38 - $298.90
Market cap
$2.69B
One-glance verdict
Wall Street consensus: $271.67 (47.6% higher than our fair-value estimate)
9% above our estimate
Balance sheet
Net debt $55.28M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
WD-40 Company is best known for its famous multi-purpose lubricant in the blue and yellow can, but it also sells a variety of other maintenance and cleaning products. The company makes most of its money from its iconic WD-40 brand, which is a household name sold in all kinds of stores worldwide, from auto shops to grocery stores. Because its core products are low-cost staples that people use for everyday fixes, customers tend to buy them repeatedly, creating a source of predictable sales.
In 1953, a small San Diego company called Rocket Chemical Company set out to create a rust-prevention solvent for the aerospace industry. It took them 40 tries to perfect the water-displacing formula, which is how the product got its name: Water Displacement, 40th formula, or WD-40. Initially used to protect the outer skin of Atlas missiles, employees began sneaking the product home for their own use. Seeing an opportunity, the company started selling WD-40 in aerosol cans to the public in 1958, and in 1969, renamed the entire company after its now-famous, and at the time only, product.
Most people know the company for its iconic blue and yellow can with the red top, found in garages and workshops worldwide. That main product, called WD-40 Multi-Use Product, is a spray that can stop squeaks, loosen rusted parts, and protect metal from rust and corrosion. Over the years, the company has expanded to include a line of more specialized maintenance products for professionals, as well as a variety of homecare and cleaning brands. These products are sold globally in various stores, from hardware and automotive shops to grocery and online retailers.
This is the company's core business and makes up the vast majority of its sales. It includes the classic WD-40 Multi-Use Product that everyone recognizes, which is used for general-purpose lubrication and rust prevention. This segment also features the WD-40 Specialist line, which offers more than 20 products designed for specific, heavy-duty jobs like industrial-strength cleaning, degreasing, and rust removal for professionals. This part of the business is the company's primary strategic focus, with customers ranging from DIY homeowners to automotive and industrial professionals.
This is a much smaller part of the company's business, representing only a small fraction of total sales. This segment consists of various cleaning brands you might see in a grocery store or under a kitchen sink. These include brands like 2000 Flushes for toilet bowl cleaning, Spot Shot for carpet stain removal, and Lava soap for heavy-duty hand cleaning. While these are established brands, the company has indicated a strategic shift to focus more on its core maintenance products.
The company's current strategy, called the "Four-by-Four Strategic Framework," focuses on growing its core maintenance products. A key priority is expanding the sales of the classic WD-40 Multi-Use Product in markets around the world. They are also heavily promoting the WD-40 Specialist line to trade up customers to higher-margin (the profit made on a product after the cost of producing it) products for specific tasks. Finally, the company is focused on increasing its digital presence to make it easier for customers to buy their products online.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $271.67 (47.6% higher than our fair-value estimate).
Our most-likely fair value is $184.11 a share — about 8.0% away from today's price of $200.09, so the stock currently looks fairly priced.
Is it drowning in debt?
Net debt $55.3M. Interest coverage 30.2x.
WD-40 Company's profit covers its interest bill about 30.2 times over. which is stronger than every peer shown here.
Total debt $114.41M Interest coverage 30.16x This is the baseline the peer rows are being compared against.
Total debt $2.19B Interest coverage 2.83x -91% vs WDFC Carries about 10.6x less debt cushion than WDFC.
Total debt $748.20M Interest coverage 4.98x -84% vs WDFC Carries about 6.1x less debt cushion than WDFC.
Total debt $1.41B Interest coverage 4.33x -86% vs WDFC Carries about 7.0x less debt cushion than WDFC.
Total debt $2.49B Interest coverage 3.28x -89% vs WDFC Carries about 9.2x less debt cushion than WDFC.
Total debt $3.43B Interest coverage 2.96x -90% vs WDFC Carries about 10.2x less debt cushion than WDFC.
What you should know
The numbers
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Valuation
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What you should know