One-glance verdict
Not enough data
Fair value unavailable
Not enough cash-flow history to value this one with our method.
Fundamentals snapshot
Inuvo, Inc.
INUV · ASE · Technology · Software - Application
Current price
$0.41
52-week range
$0.40 - $3.80
Market cap
$6.84M
Balance sheet
Distressed
-25.77x Concerning
Net debt $9.45M. Interest coverage shows how many times profit covers the interest bill.
What stands out
0 Rewards
2 Risks
0 rewards · 2 risks
- Risk Return on equity was -43.9% last year — the company lost money on shareholders' equity.
- Risk Operating margin compressed from -16.7% to -40.4% over 3 years.
What this company does
Inuvo, Inc.
Inuvo makes smart computer programs that help companies show their ads to the right people online, even without using personal information about them. Their main income comes from selling these advertising tools to big advertising agencies and brands, which is important because it means they can grow by helping more companies reach their customers effectively.
How the company got here
Inuvo, Inc. was founded in October 1987 and is headquartered in Little Rock, Arkansas. The company has evolved into an advertising technology and services firm, developing and commercializing artificial intelligence (AI) for digital advertising. A key part of its history involves developing technology that predicts consumer purchase intent by analyzing online content, a shift driven by the increasing importance of privacy in digital advertising. Inuvo's leadership has emphasized a strategic pivot towards its AI-driven solutions, particularly IntentKey, while adjusting its legacy business operations.
What it actually does
Inuvo creates artificial intelligence (AI) tools that help businesses advertise more effectively online. Their technology analyzes what people are reading and watching on the internet to understand what they might be interested in buying. This helps companies show the right ads to the right people at the right time, without needing to know personal details about them. Inuvo's solutions are used across various digital channels like video, audio, and display ads.
Audience Modeling (formerly Agencies & Brands)
This is Inuvo's primary business line, focused on its IntentKey AI technology. IntentKey analyzes online content and consumer behavior in real-time to predict purchase intent, allowing advertisers to target audiences more effectively and privately. This segment serves agencies and brands directly, helping them optimize their advertising spend by reaching consumers at the moment they show interest in a product or service. Revenue in this segment has shown growth, indicating increasing client investment in IntentKey's capabilities.
Legacy Search (formerly Platforms)
This segment represents Inuvo's older business, which involves providing ad clicks through a network of websites, often referred to as Bonfire Publishing. While this business has historically contributed to revenue, the company is actively working to align its costs with the declining revenue in this area. Inuvo is streamlining operations in Legacy Search to make it more profitable and less of a drag on the overall business, focusing on stabilizing its performance.
What management is betting on now
Inuvo's management is heavily focused on scaling its IntentKey AI platform, believing it to be the future of advertising technology. Their strategy involves increasing direct engagements with brands, enhancing IntentKey's industry profile, and continuously innovating the product suite. A key priority is driving high-margin revenue growth from IntentKey, which they see as crucial for the company's long-term financial resilience and profitability. They are also working to optimize the legacy business to support this strategic shift.
Price history
How the share price has moved
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Earnings history
Last 8 quarters — what happened
Click any quarter to read the call summary and what the numbers say.
FY2024 Q3
$584.02K
FY2024 Q4
$-117.71K
FY2025 Q1
$-818.64K
FY2025 Q2
$-263.06K
FY2025 Q3
$-1.97M
FY2025 Q4
$-339.90K
FY2026 Q1
$1.23M
FY2026 Q2
$-2.55M
Revenue
$7.54M
Net income
$-4.04M
Diluted EPS
-0.27
Operating cash flow
$-2.31M
Free cash flow
$-2.55M
Fetching…
Sources
Revenue
$7.93M
Net income
$1.90M
Diluted EPS
0.13
Operating cash flow
$1.59M
Free cash flow
$1.23M
Fetching…
Sources
Revenue
$14.26M
Net income
$-593.87K
Diluted EPS
—
Operating cash flow
$21.01K
Free cash flow
$-339.90K
Fetching…
Sources
Revenue
$22.57M
Net income
$-1.74M
Diluted EPS
-0.12
Operating cash flow
$-1.58M
Free cash flow
$-1.97M
Fetching…
Sources
Revenue
$22.67M
Net income
$-1.50M
Diluted EPS
-0.10
Operating cash flow
$143.66K
Free cash flow
$-263.06K
Fetching…
Sources
Revenue
$26.71M
Net income
$-1.26M
Diluted EPS
-0.01
Operating cash flow
$-366.91K
Free cash flow
$-818.64K
Fetching…
Sources
Revenue
$83.79M
Net income
$141.34K
Diluted EPS
0.00
Operating cash flow
$329.90K
Free cash flow
$-117.71K
Fetching…
Sources
Revenue
$22.37M
Net income
$-2.04M
Diluted EPS
-0.01
Operating cash flow
$1.06M
Free cash flow
$584.02K
Fetching…
Sources
Is it cheap or expensive?
Fair value — vs current price $0.41
We couldn't calculate a fair value right now.
Is it drowning in debt?
Distressed
Net debt $9.4M. Interest coverage -25.8x.
Net debt
$9.45M
Interest coverage
-25.77x
Inuvo, Inc.'s profit covers its interest bill about 0.0 times over. which is weaker than most peers shown here and 4 peers sit below 1x, which is the danger zone where profit does not fully cover the interest bill.
Distressed
Worse cushion
Baseline
Better cushion
INUV
BASELINE
Inuvo, Inc.
Total debt $10.34M Interest coverage -25.77x This is the baseline the peer rows are being compared against.
Total debt $34.60M Interest coverage -5.51x Neither company has much profit cushion over interest right now.
Total debt $488.00K Interest coverage -14.93x Neither company has much profit cushion over interest right now.
Total debt $47.82M Interest coverage -7.95x Neither company has much profit cushion over interest right now.
Total debt $22.14M Interest coverage 13.98x This peer still has a real interest-payment cushion, while INUV does not.
Total debt $986.00K Interest coverage -17.34x Neither company has much profit cushion over interest right now.
What you should know
The case for and against INUV
0 Rewards
2 Risks
Rewards
Risks
-
Return on equity was -43.9% last year — the company lost money on shareholders' equity.
-
Operating margin compressed from -16.7% to -40.4% over 3 years.
The numbers
All the key metrics, grouped by purpose
Tap any ? icon to learn what it means.
Valuation
How expensive the stock looks
P/E (TTM)
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Forward P/E
-41.50x
P/B
0.74x
P/S
0.13x
EV/EBITDA
-2.13x
PEG ratio
0.31x
Profitability
How much profit each dollar creates
Gross margin
63.2%
Operating margin
-40.4%
Net margin
-8.6%
ROE
-43.9%
ROA
-21.9%
Health
Liquidity and balance-sheet strength
Debt / equity
1.24x
Current ratio
0.60x
Quick ratio
0.45x
Total debt
$10.34M
Total cash
$886.47K
Growth
How the business has been compounding
Revenue TTM
$52.29M
Revenue 5Y CAGR
14.8%
EPS TTM
-0.31
EPS 5Y CAGR
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Cash flow
How much cash the business throws off
Operating CF TTM
$-2.28M
Free CF TTM
$-3.39M
FCF margin
-6.5%
Dividend
Shareholder payout
Yield
0.0%
Payout ratio
0.0%
Last ex-div date
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